Senior Digital Merchandiser

4 weeks ago

South West England, United Kingdom Uniting Ambition Remote Work Freelance Full time

Senior Digital Merchandiser 

Contract 

Outside IR35 

£180 - 200 p/d 

3 Months

Fully Remote 

Start Date - 5th November 

ASAP Start

Job Purpose

Reporting into the Digital Merchandising Manager this role will be responsible for the merchandising, promotional set up and on-going maintenance of specialist retail categories across the website, ensuring they are live with the correct images, content, copy, and accurate attribution.

The role will support in range set up and end-to-end journey optimisations, promotions whilst working hand in hand with category and marketing teams to drive optimal conversion, sales and enhance the customer journey. This role will oversee on product availability, attachment, optimal diary availability, and supporting help & advice: all contributing to a great customer experience.

Key Responsibilities

  • As a member of the Digital Merchandising team, you will be a point of Digital expertise in the selling of Retail specialist categories to grow orders on the website and drive market share
  • You will work collaboratively with Customer, Marketing, Optimisation and CRO teams to ensure retail products are set up with the correct attribution, images, copy are merchandised with excellence to drive optimal results
  • Work closely with the specialist buyers, attending regular meetings to discuss sales, targets and strategy as well as maintaining range governance and stock online. Also attending regular meetings with marketing to the digital marketing plan and traffic acquisition.
  • Work collaboratively with the product and supporting teams to optimise and drive the agenda for parts support database, whilst ensuring optimum slot availability for garages and stores
  • Support Dev release development and implementation and provide the product team with new ideas. With a focus throughout on the customer journey and user experience and suggesting potential improvements.
  • Work with the wider Ecommerce, Digital & Customer and Marketing teams to ensure all online product updates are delivered on time, with the right supporting content, in the right place. 
  • Focus throughout is on the customer journey and user experience and suggesting potential improvements through analysis and data insight. 
  • Support in the organization of, and responsible for the implementation of all major and minor sales and promotional events, re-merchandising the site as required.  
  • Implement changes from the Digital Service strategy based on customer and competitive insights, brand strategy and eCommerce goals and initiatives.   
  • Analyse commercial and web metrics to make recommendations about how to increase performance across your area, improving Items per basket/attachment and drive up conversion 
  • Work closely with the Customer Contact [CS] team to understand customer feedback and address issues and implement changes were appropriate.  

Work closely with the Data analysis, CRO and Optimisation teams to: 

-          Analyse overall Service KPI performance and Optimisation opportunities.  

-          Influence key stakeholders through timely compelling insights and effective presentation of results.

-          Produce and circulate weekly and periodic Services performance, whilst regularly reporting to key stakeholders’ highlighting both success and opportunity.

-          Support the wider digital merchandising team with training needs, toolkits and best practice standards/guidelines, leaning into support wider digital merchandising needs at peak times.  

Senior Digital Merchandiser 

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