Senior Trading and Merchandising Manager

2 weeks ago

Doncaster South Yorkshire, United Kingdom DFS Furniture Ltd Full time

As the Senior Web Trading and Merchandising Manager for DFS you will be responsible for the sales performance and the merchandising of products across the DFS website. You will lead the launch process, set web merchandising standards and drive trading performance across sales, conversion, margin and AOV metrics. You will do this by leading and developing your team, building new processes and relationships. Strong analytical and commercial skills are essential in this role.
This is a hybrid opportunity, with 3 days in the office and 2 days at home.
Ahead of your interview, please let us know if you need any accommodations or adjustments. Telephone Chat - Our talent team will get to know you.
All roles are subject to satisfactory DBS checks.)


Weve always led the market, bringing comfort and great design to communities both online and in person.
Were the UKs leading sofa retail specialist, but heres the secret to our success - its our people. Theyre at the heart of what we do, and together, theyre crafting us towards our ambitious future.
As we strive to build a workplace that better reflects the diverse communities we serve, we encourage applications from under-represented groups. Drive Sales Performance: Lead initiatives to enhance sales across DFS.Tactical Trading Management: Utilise analytics to evaluate product performance, prioritising top-converting items while balancing online and in-store sales.
Performance Improvement: Collaborate with the team to identify and resolve reasons for poor product performance, implementing solutions with relevant stakeholders.
Cross-Sell and Upsell Strategy: Develop plans to boost Average Order Value (AOV) and Items Per Order (IPO) across all web channels.
Performance Reporting: Deliver insights on trading trends and opportunities using analytical tools like GA4, Power BI, and Content Square.
A/B Testing Management: Manage the A/B testing plan and identify customer journey enhancement opportunities.
Competitive Analysis: Conduct weekly reviews of competitors, providing actionable insights.

Relationship Building:
Collaborate with Digital Marketing: Align with Online Team: Share IT roadmap ideas and synchronise on trading plans.
Team Leadership: Oversee the Web Trade and Merch Manager, Online Product Manager, and Web Operations and Optimization Manager.

Analytical and Commercial Acumen: Strong analytical skills combined with a solid understanding of commercial trading to drive performance.
Growth and Training: Enjoy a great holiday allowance, with the option to buy 5 extra days. Take advantage of our enhanced leave for Maternity, Paternity, Shared Parental, and Adoption, plus a paid volunteering day each year.
Discounts: Get 30% off DFS and Sofology products for yourself, plus discounts for friends and family - and savings at big brands like Sainsburys, ASOS, and IKEA.
Wellbeing Perks: Access healthcare services, an Employee Assistance Programme, and discounted gym memberships.
Pension and Savings: Join our Group Pension and Sharesave schemes.
Life Assurance & Sick Pay: Peace of mind with Life Assurance and Company Sick Pay.

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