Digital Merchandising Specialist
4 weeks ago
**Job Purpose**
As a Digital Merchandising Specialist at Uniting Ambition, you will be responsible for the merchandising, promotional set up and on-going maintenance of specialist retail categories across the website, ensuring they are live with the correct images, content, copy, and accurate attribution.
This role will support in range set up and end-to-end journey optimisations, promotions whilst working hand in hand with category and marketing teams to drive optimal conversion, sales and enhance the customer journey.
**Key Responsibilities**
- As a member of the Digital Merchandising team, you will be a point of Digital expertise in the selling of Retail specialist categories to grow orders on the website and drive market share
- You will work collaboratively with Customer, Marketing, Optimisation and CRO teams to ensure retail products are set up with the correct attribution, images, copy are merchandised with excellence to drive optimal results
- Work closely with the specialist buyers, attending regular meetings to discuss sales, targets and strategy as well as maintaining range governance and stock online. Also attending regular meetings with marketing to the digital marketing plan and traffic acquisition.
- Work collaboratively with the product and supporting teams to optimise and drive the agenda for parts support database, whilst ensuring optimum slot availability for garages and stores
- Support Dev release development and implementation and provide the product team with new ideas. With a focus throughout on the customer journey and user experience and suggesting potential improvements.
- Work with the wider Ecommerce, Digital & Customer and Marketing teams to ensure all online product updates are delivered on time, with the right supporting content, in the right place.
- Focus throughout is on the customer journey and user experience and suggesting potential improvements through analysis and data insight.
- Support in the organization of, and responsible for the implementation of all major and minor sales and promotional events, re-merchandising the site as required.
- Implement changes from the Digital Service strategy based on customer and competitive insights, brand strategy and eCommerce goals and initiatives.
- Analyse commercial and web metrics to make recommendations about how to increase performance across your area, improving Items per basket/attachment and drive up conversion
- Work closely with the Customer Contact [CS] team to understand customer feedback and address issues and implement changes were appropriate.
**Requirements**
This role requires a strong understanding of digital merchandising principles and practices, as well as excellent communication and collaboration skills. The ideal candidate will have experience working in a similar role and a proven track record of driving sales and conversion growth.
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