Performance-Based Marketing Manager

2 days ago

Solihull, United Kingdom Hireo Full time

This is a remote position.

PerformanceBased Marketing Manager
Full Time / Part Time
Permanent
National / Remote
Competitive base salary with OnTarget Earnings (OTE) ranging from £40000 to £100000 based on performance

Introduction
In the rapidly evolving field of EdTech an exciting opportunity has emerged for a PerformanceBased Marketing Manager. Upwise.ai is dedicated to transforming education through innovative solutions and this role is pivotal in advancing their mission to provide impactful learning experiences that equip students for academic success. This position is perfect for a resultsoriented marketing professional eager to make a substantial difference in the educational landscape.

Role Summary
The PerformanceBased Marketing Manager will be responsible for spearheading marketing strategies that drive customer acquisition engagement and retention. By leveraging datadriven approaches and a deep understanding of the EdTech sector the manager will create highimpact campaigns that resonate with students parents and educators alike. This role offers a chance to be at the forefront of shaping marketing efforts for a leading platform in 11 exam preparation and mastery programs ensuring the client remains competitive and relevant in a fastpaced market.

Key Responsibilities
  • Develop and implement comprehensive performancedriven marketing strategies to enhance customer acquisition and engagement.
  • Conduct thorough market research to identify target audiences competitor strategies and emerging trends in the EdTech domain.
  • Oversee multichannel campaigns encompassing digital advertising social media SEO/SEM and email marketing to generate leads and conversions.
  • Monitor campaign performance and optimise tactics based on analytic insights to ensure exceptional ROI.
  • Collaborate with content teams to develop compelling marketing materials and maintain brand consistency across platforms.
  • Regularly report on campaign metrics to stakeholders highlighting areas of success and opportunities for improvement.
  • Champion innovative marketing techniques and stay abreast of new trends to drive continued growth in a competitive landscape.

Essential
  • Proven experience in performancebased marketing management ideally within the EdTech industry or related sectors.
  • Demonstrated success in devising and executing datadriven marketing strategies with a focus on customer acquisition.
  • Strong analytical skills for interpreting marketing data and refining campaign performance.
  • Proficiency in digital marketing channels including social media SEO/SEM email campaigns and content marketing.
  • Exceptional communication skills to convey campaign results effectively to various stakeholders.

Desirable
  • Experience working within a highpaced and competitive EdTech environment.
  • Familiarity with marketing to parents and educators specifically regarding exam preparation and mastery programmes.
  • Background in utilising growth hacking techniques and optimisation tools for enhanced marketing efficacy.

Benefits
  • Competitive base salary with OnTarget Earnings (OTE) ranging from £40000 to £100000 based on performance.
  • Performancebased incentives including bonuses tied to successful marketing campaigns.
  • A dynamic and innovative work environment offering the chance to shape the future of EdTech marketing.
  • A competitive salary and extensive benefits package with ample opportunities for career growth.
  • A commitment to worklife balance and a supportive company culture fostering professional development.

Additional info
If successful in your application you ll be invited to complete a marketing assessment designed to showcase your skills. This will be an opportunity for you to demonstrate your expertise in key areas like campaign strategy optimisation techniques and performance analysis. The assessment will simulate realworld challenges allowing you to show how you would drive results in a performancebased marketing role.

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