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E-Commerce Category Trader
2 months ago
- Drive conversion through our website by optimising the customer journey.
- Use insights and experience to improve performance through content, promotions, marketing spend, and service offers.
- Build e-commerce KPIs across various channels, collaborating with internal and external stakeholders.
- Work with our paid media team to optimise spend and increase profitability.
- Liaise with key departments such as Buying, CRM, Merchandising, Traffic, and Creative to deliver category plans.
- Use insights to make improvements, identify new initiatives and opportunities for category growth, and produce data to support strategy.
- Create content plans, buying guides, and other assets to drive conversion and revenue.
- Identify opportunities for personalised promotions, product recommendations, and new functionalities.
- Use marketplaces and affiliates for clearance activities on aged stock.
- Ensure key information, specs, infographics, and product descriptions are optimised.
- Manage tone of voice across Lifestyle sites and customer communications.
- Proven experience in a commercial e-commerce role, ideally within product-driven retail.
- Proficient with GA4 and various analytical tools to interpret data and drive performance.
- Hands-on experience with e-commerce principles and technology, focusing on customer journey improvements.
- Experience working with paid media and other marketing teams.
- Ambitious, energetic, self-starter with commercial thinking, great interpersonal skills, and attention to detail.
