Digital Analytics Manager

12 hours ago


London, United Kingdom Duga Digital Full time

Job Overview:We are a small consultancy focused on delivering maximum value back to our clients, and we are currently seeking a Digital Analytics Manager to join our team. The ideal candidate will have a minimum of 3 years of experience in Google Analytics, Adobe Analytics or other digital analytics platforms, along with a strong desire to get involved in a variety of different projects with clients. As our Digital Analytics Manager, you will be responsible for analysing and interpreting data from a variety of sources, providing insights and recommendations to clients, and helping them make informed decisions about their digital marketing strategies.Key Responsibilities:Work closely with clients to understand their business goals and digital marketing objectivesDevelop and implement data collection strategies, ensuring that all necessary data is being captured accurately and efficientlyAnalyse data from a variety of sources, including Google Analytics, social media platforms, and advertising campaignsDevelop reports and dashboards to communicate key metrics and insights to clientsUse data to identify areas for optimization and improvement in clients' digital marketing strategiesCollaborate with other team members, contractors and client stakeholders including designers, developers, and project managers, to deliver high-quality work to clientsStay up-to-date with the latest trends and best practices in digital analytics and marketing, and share this knowledge with clients and team membersConduct website audits and analyze user behavior using tools such as Google Analytics, Hotjar, or similar analytics platforms.Identify areas of the website where user experience can be improved to increase conversion rates.Develop hypotheses for A/B tests, multivariate tests, and other experiments to improve conversion rates and user experience.Requirements:A bachelor's degree in a related field, such as marketing, data science, statistics, or computer science is preferred. A master's degree in a relevant field can also be an advantage.3+ years of experience in digital analytics or a related field, such as data analysis or digital marketing.A strong understanding of analytics tools, such as Google Analytics, Adobe Analytics, or other web analytics platforms, is a must. Strong technical skills, including experience with HTML, CSS, JavaScript, and SQL. Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio is also important.Skills in analyzing and interpreting complex data, developing insights and recommendations based on that data, and communicating those insights to stakeholders effectively.Needs to have excellent verbal and written communication skills, with the ability to communicate complex data and insights in a clear and concise manner to stakeholders at all levels of the organization.Must have strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.Understand the business goals of the organization and be able to develop analytics strategies that align with those goals.Be committed to continuous learning and staying up-to-date with the latest trends, best practices, and technologies in digital analytics.If you are passionate about digital analytics, have a desire to work with clients, and thrive in a fast-paced, collaborative environment, we encourage you to apply for this exciting opportunity.



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