Customer Relationship Management Analyst
4 weeks ago
Senior CRM Analyst
Leeds, West Yorkshire (2 days a week in the office)
£40k-£45k + Excellent Benefits
Our client is looking to recruit a Senior CRM Analyst to come on board and join their growing analytics department. This online retailer is an industry leader within fashion, with a string of exciting brands in their roster whilst operating worldwide.
As a Senior CRM Analyst, the focus of your role will be to support in the execution of marketing campaigns across various channels (including DM, Email, Push and SMS) and to provide analysis and insight-based recommendations for improved customer targeting.
Key Responsibilities:
- Provision of multi-channel selections i.e. direct mail, email, push & SMS campaigns in accordance with customer and marketing strategies.
- Create and manage multi-channel customer journeys within the CRM platform
- To setup and ensure the accuracy of promotional offer codes in advance of arriving with the customer.
- Maintaining and developing the data integrations between the marketing automation platforms.
What are we looking for?
- Strong SQL skillset with experience working within databases
- Proficient experience within CRM marketing platforms (ideally Adobe Campaign)
- Experience working within Ms Excel, CRM, Adobe Campaigns, and PowerBI
- A good understanding of marketing channels such as SMS, Email, CRM and Direct Mail
- Strong numerical skillset with a passion for data marketing
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