Publicist

6 days ago

London, United Kingdom Freuds Group Full time

We look for smart and resilient problem solvers; for creative minds; for individuals who want to push boundaries; to look at things from different angles; and connect the dots in a way others can't.


Our employees come to us to work with some of the world’s best-known brands, businesses and influential people, helping our clients identify and tell meaningful stories that drive real change, and genuine connection. Love & Work is our foundation because we do what we love, and we love what we do.


Many of our alumni have gone on to run their own top 150 agencies; to lead the communications and marketing for well-known global brands; and are leaders in their fields of expertise.

We pride ourselves on the ability to assemble teams of passionate specialists from all over the world with a huge variety of backgrounds, all experienced in solving tricky problems.


As an equal opportunity employer, we encourage all applicants to apply, regardless of race, religion, origin, gender, sexual orientation, age, marital status, or disability. Freuds Group strives to ensure a sense of belonging for all; we’re proud to support and utilise a diverse range of thoughts and perspectives in the teams we build as well as the work we create. Our belonging behaviours are built on the foundation of Collaboration, Connection, Empathy & Understanding and Allyship, these pillars are entwined into our daily life and are one of the markers for how we measure both company and individual success.



The Team

We are a team of consumer specialists who make businesses and brands culturally relevant through impactful earned communications. ​Clients include The National Portrait Gallery, KFC, McCain, Warburtons and Danone.

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Our success comes by transcending the category, we crash the national conversation and go beyond what is expected. ​ With connectivity at our heart, we match the right people with the right brand, bringing together clients, partners, and friends to amplify the campaign and to add credibility. ​


We deliver campaigns that ensure our audience takes notice, we drive engagement, build, and protect reputations, shift perception, grow fame, build relationships, and change behaviour. Our aim is to connect our clients to their target audiences in a meaningful, relevant way.​


The Role – SAM/Publicist

We are looking for an earned first Senior Associate (Senior Account Manager) to work across UK and global brands with a particular focus on clients across the lifestyle, luxury, and cultural space. You’ll be culturally astute and will enjoy bringing your personal passion for the arts and luxury space to your work environment. You will be driven by achieving outstanding publicity for your clients and will ensure your media network is nurtured and continues to grow, particularly across lux titles. From a team perspective you will be an inspiring mentor to junior colleagues, helping them to fulfil their potential and will be confident managing upwards acting as a conduit between colleagues at all levels. You will be used to managing key pieces of retained business on a week-to-week basis and adept at managing multiple accounts.


Responsibilities

  • Confidently and successfully pitch stories to national and trade media on an ongoing basis
  • Manage complicated media enquiries from start to finish on a regular basis, including the publication of approved client statements/comments that you have created
  • Provide reactive comment in response to media enquiries, following guidance from line managers
  • Confidently manage journalists, both reactively and proactively and nurture your relationships with key titles. Be accountable for managing these relationships
  • Confidently and concisely present progress reports, project updates and new ideas to junior clients either face-to-face, by telephone and by email
  • Regularly create documents that you have developed on your own (i.e. press releases, reports, statements) that demonstrate your attention to detail, skills in producing written documents for both media and clients with minimal corrections from your line manager
  • Development of talent briefing documents and attending the briefings themselves
  • Act as a mentor to junior team members including interns and work experience, identifying areas of development, and helping your senior colleagues to nurture and develop them
  • Ensure full and complete understanding of how to use digital platforms / services
  • Maintain an understanding of the influencer landscape – keeping abreast of the latest digital media influencers relating to your clients and their respective products
  • Supporting new business proposals and pitches.
  • Embrace our cornerstones of Love & Work, which require a passion for what we do and an ability to persevere. In addition, you will take an active role in our belonging values – collaborating to achieve common goals, connecting with one another in an authentic way, sharing our perspectives and embracing others, and actively supporting each other and our experiences.

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