Publicist
6 months ago
**Who we are**:
72Point is the market-leader in content creation. We generate, produce and deliver top quality news stories, pictures, videos, visual puzzles and animated infographics to the national news media and beyond.
Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week’s Top 150.
We land coverage every day in print, online and via social platforms.
We are part of the SWNS Media group. SWNS proudly brings the heartbeat of Britain to life for our biggest news brands. Every day, hundreds of our stories, images and videos are published and broadcast across the national media.
SWNS content spans breaking news, court cases, amazing human interest stories, consumer issues, health studies, scientific breakthroughs, opinion polls, and stunning imagery and viral videos.
We distribute to the biggest news publishers in the world - from the Sun, Mirror and Daily Mail to the Times, Telegraph and New York Post.
**Job Summary**:
We are seeking a talented Publicist to join our team - roles and responsibilities include but are not limited to;
- Create effective media strategies for clients with input from the account director and campaigns director/head of PR where needed
- Arrange regular meetings with relevant media and share insights with the wider team
- Keep the team updated with wider media news - e.g. movers and shakers, new starters, new titles, platforms etc
- Leading the creation and maintenance of comprehensive media lists with support from the senior account executive and wider team as needed
- Pitching stories and ideas to media outlets on behalf of 72Point clients
- Arranging media opportunities for client spokespeople
- Prepare spokespeople for media opportunities - briefing doc creation, arranging and leading briefing calls to ensure key messaging lands with support as needed
- Oversee creation of accurate and comprehensive coverage reports for your clients
- Support with ad hoc day-to-day account running as needed/depending on capacity and sell-in requirements
**Key experience**
- Direct experience in media relations, placing and landing coverage
- Experience in either an in-house PR function or PR agency
**Key measures of success**
- Coverage secured beyond the newswire
- Media meetings secured -at least one per week
- Regularity and quality of team updates
**Benefits**:
- Bereavement leave
- Company events
- Company pension
- Cycle to work scheme
- Enhanced maternity leave
- Enhanced paternity leave
- Health & wellbeing programme
- Life insurance
- On-site parking
- Sick pay
- Store discount
- Work from home
Schedule:
- Monday to Friday
Application question(s):
- Do you have direct experience in media relations, placing and landing coverage?
- Do you have experience in either an in-house PR function or PR agency?
Work Location: Hybrid remote in London, EC1M 3HA
Reference ID: Publicist
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