Loyalty & Retention Marketing Manager
4 days ago
About UsAt Medius, we believe managing finance should be about strategy, not stress. That same mindset shapes not only the solutions we build, but also the culture we create for our people. We remove complexity, embrace innovation, and give our teams the freedom to focus on what truly matters — whether that’s transforming the future of finance with AI or finding balance to go home on time.Founded in Sweden in 2001, Medius has grown from a local startup into a global leader in cloud-based spend management solutions. Today, thousands of organizations worldwide trust us to simplify accounts payable and spend management processes. Our journey has been driven by continuous innovation, a passion for technology, and above all — the people who make it happen.We’re more than a software company. We’re a team of problem-solvers, innovators and collaborators working together to reinvent the category of accounts payable. Our solutions use Artificial Intelligence to eliminate manual work, bring clarity, confidence, and control, and empower finance teams of the future.At Medius, our values guide how we work and grow together:Connect – We believe in the power of people—individually and collectively—and our success depends on understanding and respecting each other. We appreciate that ‘empowering finance teams of the future’ is an exciting endeavor, and we share it with everyone around us.Question – We enjoy the challenge of our work and the thrill of collaboration. We are not afraid to question ourselves and each other because we believe diverse perspectives can lead to better outcomes and that there is great power in resolution.Own – We are thorough, thoughtful, and decisive. We anticipate what’s next, what a customer might need, and then we deliver. That’s how we get things done. And that’s how we remain a leader. Customers trust us to do our job so that they can focus on what they do best.At Medius, you’ll join a diverse, global community where curiosity is celebrated, ideas matter, and innovation never stops. If you’re passionate about technology, eager to make an impact, and ready to grow alongside a team that lives its values, Medius is where you can do your best work — your impact is global.Lear more at www.medius.com.Job OverviewAs a member of the Global Marketing team, the Loyalty & Retention Marketing Manager will develop a deep understanding of the Medius customer lifecycle and key customer personas in order to create innovative, high-value marketing programs to help ensure Medius customers get the most value out of their Medius solution(s).The successful candidate has a passion for developing high-impact, integrated marketing programs to help drive customer loyalty and retention, is an expert at developing compelling customer content, and is an organized self-starter who thrives in a dynamic, fast-paced environment.The right candidate will have a background in B2B cloud solutions – ideally with a background in AP Automation or Spend Management is an efficient multitasker and a great team player. This individual reports to the CMO and works closely with multiple teams across Medius including Digital Marketing, Marketing Technology, Field Marketing and the Customer Experience organization including Implementation and Customer Success.Responsibilities And Duties:Develop a deep understanding of the Medius customer lifecycle including what key customer personas need and want post purchaseCreate a global, integrated marketing plan that drives customer adoption and optimization for key customer personasDevelop and execute high-impact marketing programs from concept development to campaign deployment, including managing agency relationships and budgetDevelop case studies and feed sales reference process as part of loyalty programTrack analytical campaign performance and reporting to measure and report on the results and ROI of all campaigns, effectively communicating to stakeholders in the businessWork with field marketing teams to understand unique market needs, drive program execution and facilitate best practice sharingCollaborate with the Digital Team to develop content for the customer center and other customer content for Medius corporate web sites and the qualified chatbotBuild relationships at all levels across Marketing and customer success teamsProvide input to marketing automation systems capabilities, data needs and related processes to improve agility and time to market of lifecycle campaignsServe as an internal evangelist for our customersBe aware of, and comply with, all corporate policiesQualifications:B.A. or B.S. in marketing, marketing communications, advertising, business or related degree7+ years marketing, marketing communications, advertising or related experience; SaaS experience a plusExperience developing and executing successful marketing plans to drive customer loyalty and retentionExperience working in international marketing is highly desirableLove analyzing information, determining a path forward and implementing impactful initiatives to improve the businessExperience with CRM (Salesforce.com), marketing automation (Marketo/Eloqua), analytics and business insight tools (Domo/PowerBI/Tableau)Previous experience with Accounts Payable automation, electronic payments, source to contract(S2C) and procurement software solutions (sourcing, contract management, supplier information management, procurement), and expense management solutions preferredProficiency in Microsoft Word, PowerPoint and Excel
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