REGIONAL ACCOUNT EXECUTIVE

2 weeks ago

Bristol, United Kingdom New Chapter Consulting Ltd Full time

REGIONAL ACCOUNT EXECUTIVE - Drinks - Bristol/Cardiff area

Location: Field based

Salary: Up to £39,000 basic + 20% bonus + Company Car + Pension + Healthcare etc


New Chapter Consulting have joined one of the biggest brands in the global drinks industry in the search for a Regional Account Executive. They've grown 20% in the last year due to their effective marketing strategies and their culture is second to none. They're passionate, non corporate and it's an extremely sociable environment. They're now looking for a Regional Account Executive to join their team


As a Regional Account Executive you will be responsible for driving availability & secondary placements of the brand, building and developing internal/external relationships, executing instore sales drivers and acting as an expert within the Soft Drinks category.


Responsibilities

  • Responsible for 20 Regional Grocery Groups with influence over 500 Stores with major retailers.
  • Prioritise and manage coverage of your key accounts and stores to maximise growth opportunities within your territory.
  • Establish effective joint working relationships with key stakeholders both internal/external.
  • Work closely with field sales agency sales representatives to align store priorities to support your Regional Agreements.
  • Plan, forecast, track, and review sales performance & targets for all groups & stores.
  • Maintain and increase availability of brand at both Front-of-Store (Chilled) and Back of Store (Ambient) and agree additional placements of the product in store, through either store owned or branded fridges
  • Ensure effective roll out of New Distribution Points (NDP) in line with National Agreements.
  • Increase in-store presence through visibility and awareness of the product through merchandising product on shelf, in fridges and around the store
  • Drive compliance of agreed National Head Office Joint Business Plans whilst also identifying local promotional opportunities.
  • Execute relevant Point of Sale (POS) and bespoke activations reflecting relevant brand campaigns.

Essentials

  • Experience in FMCG sales or retail buying
  • Proven sales skills
  • Clear understanding and knowledge of Grocery channel and major retailers
  • Great track record of achieving targets
  • Be able to effectively communicate and negotiate with customers.
  • Strong ability to utilise and understand category and financial insights
  • Ability to develop strong relationships with internal/external stakeholders


The territory covers the West & South West of England areas including major cities such as Bristol / Cardiff etc. and you'll need to live within, or be willing to relocate to this area.


Could this be a role of interest to you? If so, apply with your CV now

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