Senior Business Development Manager

3 weeks ago

Nottingham, United Kingdom B2Broker - Liquidity & Technology Provider Full time

Senior Business Development manager / United Kingdom

Location : UK/Remote

Exp : 5+ in fintech especially in liquidity

Responsibilities

We are seeking a highly motivated and results-driven Institutional Liquidity Sales Manager to spearhead our new business development efforts. The ideal candidate will possess a deep understanding of the FX industry, a robust network of institutional contacts, and a proven ability to generate and close new business deals, including cold leads. This role demands an aggressive sales approach focused solely on acquiring new clients and expanding our market presence through strategic networking, conferences, and meetings.


• New Business Acquisition:

• Aggressively identify and pursue new institutional clients through cold calling, networking, and leveraging existing industry contacts.

• Develop and implement strategic sales plans to achieve and exceed ambitious sales targets.

• Close high-value deals with institutional clients, ensuring rapid onboarding and revenue generation.

• Lead Generation and Prospecting:

• Utilize advanced sales techniques to generate a robust pipeline of qualified leads.

• Research and identify potential clients particularly in the FX, metals, energy, indices and crypto sectors.

• Convert cold leads into profitable business relationships with a high conversion rate.

• Industry Networking and Representation:

• Actively represent B2Prime at industry conferences, trade shows, and networking events globally.

• Build and expand a strong professional network with key decision-makers and influencers in the industry.

• Deliver compelling presentations and pitches that effectively communicate our value proposition.

• Introducing Brokers (IBs) Recruitment:

• Identify, recruit, and establish partnerships with high-performing Introducing Brokers.

• Develop incentive programs and support structures to attract top-tier IBs.

• Expand the IB network to enhance market penetration and revenue streams.

• Market Intelligence and Strategy:

• Stay ahead of market trends, competitor activities, and regulatory changes in the FX industry.

• Provide actionable insights to the management team to refine sales strategies and product offerings.

• Identify and exploit new market opportunities to maintain a competitive edge.

• Reporting and Performance Tracking:

• Maintain detailed records of sales activities, prospects, and deal progress using CRM tools.

• Prepare regular reports on sales performance, pipeline status, and market feedback.

• Consistently meet or exceed monthly and quarterly sales quotas.



Obligatory

Mandatory Experience:

  • Minimum of 5 years of direct sales experience in the FX industry, specifically selling liquidity solutions to institutional clients
  • Demonstrated success in closing large-scale deals and consistently exceeding sales targets
  • Extensive experience in generating cold leads and converting them into long-term clients

Industry Expertise:

  • Deep understanding of FX liquidity provision, trading platforms, and market dynamics
  • Strong existing network of institutional clients, including banks, hedge funds, and proprietary trading firms
  • Proven ability to work with Introducing Brokers and expand professional networks effectively

Skills and Competencies:

  • Exceptional sales acumen with a relentless drive to achieve and surpass goals
  • Excellent negotiation and closing skills with a persuasive communication style
  • Ability to thrive under pressure in a fast-paced, target-driven environment
  • Self-motivated and proactive, with strong organizational and time management skills
  • Proficiency in CRM software (SalesForce) and sales analytics tools

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