Field Marketing Cloud Campaigns, Senior Manager UKI
2 months ago
An exciting opportunity for a 13month contract with the leading SaaS company, a true trial blazer. We are looking for an experience in leading and delivering demand generation strategies and plans from concept to execution and results. You will have 7+year of professional experience of B2B marketing campaigns.
13-month contract
Up to £51ph + holiday pay Inside IR35
Hybrid working
We are looking for a dynamic marketing expert who has a track record of creating and delivering impactful, results-driven campaign programs that drive awareness, create engagement and generate pipeline growth.This is a highly visible marketing role dedicated to Sales and Service Cloud and the ideal candidate for this role will have solid experience in field marketing and has the ability to thrive in a multi-stakeholder environment.As the Sales and Service Cloud Senior Marketing Campaigns Manager in the UKI Field Marketing organisation, you will lead the development and execution of integrated demand generation campaigns for Sales and Service Cloud in the UK and Ireland. This role involves working closely with senior sales stakeholders to drive leads, pipeline, and ACV. You'll manage a marketing programme that engages prospects and customers to support pipeline goals, collaborating with global and EMEA marketing teams on initiatives like Global Campaigns, Digital, Strategic Events, GTM Campaigns, ABM, Exec Programs, and SICs. The role requires strategic problem-solving skills and experience in B2B demand generation, working with cross-functional teams to align on objectives, execute plans, and measure results.Key responsibilities for this role
Reporting to the Director you will be responsible for the strategy and implementation of the marketing plan in support of UKI business that spans the following areas:* Lead the Go-to-Market Strategy for Sales and Service Cloud: Manage and execute comprehensive go-to-market marketing plans to generate marketing driven pipeline (New Logo, Upsell and Cloud Cross-sell) through collaborating with UK marketing functions, sales leadership, and aligning with EMEA & Global Field Marketing.* Performance Management: Results-driven. Manage the annual marketing plan and goals, accountable for the budget management and quarterly targets, initiatives, and metrics, ensuring measurable and accountable results.* Data-Driven Innovation: Owns the marketing driven pipeline goals and targets for their respective segment, uses data-driven decision making through analysis to drive performance of Marketing Sourced and Marketing Influenced pipeline from go-to-market activity, understand and target prospects and customers successfully, and align with the state of the sales business, to optimise the Marketing plan and spend to maximise impact and engagement* Orchestrating Stakeholders across Multiple Channels: i.e. Digital, Events, Executive programs, ABM, Innovation Centre engagements. Ensuring alignment with overarching Marketing and Business objectives, and achievement of Marketing targets.* Stakeholder Alignment: Communicate with key senior sales stakeholders, particularly the Senior Area-Vice President, senior sales leaders, account executives and business development teams.* Collaborating as one team: Plays a key role in translating business priorities into effective marketing strategy across the teams, aligning the priorities across both sales and marketing to achieve results. Collaborating as one Global Field Marketing team to maximising our Campaigns and Demand Generation initiatives.Required Skills* 7+ years of professional experience in marketing campaigns roles.* Strong background in leading and delivering demand generation campaign strategies and plans, from concept through to execution and results.* History of achieving performance-marketing, delivering and over-achieving on goals and targets. Results driven.* Adept at working across multiple customer and prospect segments for new logo, cross-sell and upsell strategies* Ability to work across a complex set of solutions, multi-functions, and multi-regional organisations.* Ability to think creatively, identify and solve complex problems* Strong communication and presentation skills* Excellent time management and prioritisation skills* Highly motivated, detail-oriented, and a self-starter
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London, Greater London, United Kingdom Clarke Recruitment Solutions Full timeJob DescriptionAn exciting opportunity has arisen for a skilled marketing professional to join our team as a Senior Manager UKI Field Marketing Cloud Campaigns. This role involves leading the development and execution of integrated demand generation campaigns for Sales and Service Cloud in the UK and Ireland.Key ResponsibilitiesLead the Go-to-Market Strategy...
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London, Greater London, United Kingdom Clarke Recruitment Solutions Full timeJob SummaryWe are seeking a highly experienced Senior Manager to lead our UKI Field Marketing Cloud Campaigns team. As a key member of our marketing organization, you will be responsible for developing and executing integrated demand generation campaigns for Sales and Service Cloud in the UK and Ireland.Key ResponsibilitiesLead the Go-to-Market Strategy for...
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