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Specialist, Field Marketing UKI
2 months ago
Reporting to the Senior Specialist of UK, you will play a key role in executing a comprehensive marketing strategy with a partner first approach, and plan to generate demand and build brand awareness for Liferay, directly and with a strong collaboration with partners, to support the sales pipeline in UKI. As a member of the EMEAfield marketing team and working closely with your local sales, and channel leaders, you will contribute to sales growth in your region while benefiting from an opportunity to advance your career in a high-growth, international, and open source company.Key Objectives & Responsibilities Help plan & execute a comprehensive marketing strategy to support the company’s business objectives (. revenue, qualified leads, brand presence, awareness) developing tactics to generate demand in the field, working closely with the sales team. Analyze market trends to identify and suggest opportunities that will inform marketing strategies. Execute a wide variety of events whether digital, hybrid or in-person (breakfast seminars, annual Customer Summit, webinars, VIP events, industry events, Partner events, and seek for new opportunities to generate demand through third party events. Localize global marketing content and campaigns to be relevant to the Uki market and trends. Track, measure and report performance of all marketing campaigns, assess against goals (INQ, MAP, QMBs, CW) and suggest improvements. Manage social media channels for organic posts (LinkedIn) and digital campaigns. Work closely with the UK Sales and Channel teams to execute customer marketing and partner marketing initiatives. Collaborate with other Liferay marketing teams across the globe to exchange ideas and best practices. Support the execution of Community events. Required Qualifications Degree in Marketing or Business, or comparable education/experience 2/4 years experience in Field Marketing/Channel Marketing (within IT industry a plus) Familiarity and experience with Marketing Automation, ABM, CMS, CRM tools. Experience in managing end-to-end events programs. Digital Marketing and Social Media management skills (including crafting compelling content for emails and social media posts) Ability to handle multiple projects with tight deadlines Experience managing 3rd party providers Familiarity and experience with reporting tools and methodologies. Experience working with a global organization, collaborating across different cultures, time zones and geographies. Soft Skills Self-starter, quick learner, self-motivated, proactive beyond your duty Are organized with a proven ability to manage actions and schedules Can think analytically and use a data-driven approach Possess a strong work ethic/motivation Fosters a culture of cooperation and collaboration Communicate effectively Excellent written and verbal communication skills Curious, passionate, and accountable What We Offer Competitive salary & benefits package according to qualifications and experience Opportunities to take responsibility and grow professionally. We like to Stay Nerdy A positive and collaborative work Working at aopen source company Equal Opportunities Employer - StatementLiferay is committed to the equal treatment of all candidates, customers and employees and to fostering a culture of dignity at work. Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee on the basis of race, age, sexual orientation, gender or gender reassignment, religion or beliefs, marital or civil partnerships status, family or dependency status, disability, pregnancy and maternity or membership of a traveling community.