Ecommerce Campaign manager

2 months ago

London, United Kingdom Stefanini EMEA Full time

Global E-Commerce Campaign Manager

Creation of integrated Ecommerce marketing campaigns from concept to execution across the digital landscape to increase campaign activation frequency across markets and support revenue generation of kit sales for both LAS (Legal Aged Smoker) and LAU (Legal Aged User)

The successful candidate needs to have strong digital marketing and campaign expertise, proven experience of stakeholder management and relationship building skills and the ability to be heard and represent IQOS.com effectively.


KEY RESPONSIBILITIES:

  • Establish the Ecommerce channel campaign vision and calendar including themes in close collaboration with Brand, markets and Hubs.
  • Create Ecommerce campaign strategies with the goal of generating qualified leads, growing kit sales and contributing to revenue growth with input from the cross functional SMEs (content, ECRM, Paid Media, brand retail and SEO)
  • Design and delivery of each campaign strategic brief for IQOS.com, including messaging, campaign identity, objectives, key visuals requirements, driving relevant & persuasive content.
  • Drive E-commerce Campaign management process and 360 communication with channels accordingly while ensuring excellence in execution of the campaigns with Hubs, Web Operations and markets.
  • Work with the content team and third-party agency to generate compelling content that meets the campaign brief requirements and will convert LAS and LAU while meeting strict toolbox deadlines.
  • Contribute to AB testing and Personalization ideation and analysis for each campaign.
  • Be across other digital channels strategies for each of the campaigns to ensure strategic objectives aligned and met across all channels.
  • Review and approval of all the campaign content and assets before Creative Review and the final validation from key stakeholders for IQOS.com
  • Preparation and communication of the toolboxes with the brand team and Central CX teams containing all channels strategy and assets.
  • Work collaboratively with the IT and web operation teams to ensure campaigns are activated on time while meeting documented quality standards.
  • Request, review and consolidate campaign reports for measuring the impact of the campaigns across all digital channels (including .com as a channel) and document key learnings and optimization for future campaigns.
  • Communication of campaign results to key stakeholders


About us

We are a Brazilian company with over 35 years of experience in delivering IT services worldwide, ranging from IT outsourcing to application development or IT staffing. We have a direct presence in 41 countries, through our 70 offices located throughout the world. We have managed to become the preferred partner of many small-to-midsize local and regional companies as well. Most of our clients come from industries such as financial services, manufacturing, telecommunications, chemical, services, technology, public sector and utilities.

Stefanini has career opportunities locally and around the world for professionals interested in a vibrant, passionate, team-oriented workplace. If you are a customer-centric person with a "get it done" attitude, come over for coffee and a talk on your future career with us Learn more about us on www.stefanini.com and join us on LinkedIn, Facebook and Instagram where we regularly post insights from our colleagues.

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