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Head of Market

3 months ago

Sheffield, United Kingdom NOAT Full time

Job Title: Head of Market / Sales – UK

Company: NOAT

Location: London, UK (Remote)

Job Type: Full-Time


About NOAT:

NOAT is a venture-backed start-up company working to reduce tobacco-related harm. We create innovative, sustainable nicotine pouches that will launch in London this Fall. We just closed one of Europe’s largest consumer seed rounds in 2024, led by some of the world's most reputable VCs and global celebrities. Our team has a unique culture, filled with true collegiality, vision and a lot of grit. We move fast and treasure the uniqueness of each other and are looking for the newest member of our team.


Job Description:

We are looking for an experienced Head of Sales for the UK to lead our go-to-market (GTM) strategy and scale our presence rapidly, starting in London. This pivotal role will establish NOAT in the UK market: Growing brand awareness alongside the shelf-presence of strategic retailers and access to NOAT via q-commerce platforms throughout the UK.


Responsibilities:

  • Develop and execute a comprehensive GTM strategy for the UK market.
  • Leverage existing distributor relationships and networks to introduce NOAT products to strategic retailers, and q-commerce partners.
  • Drive the end-to-end process of getting our products listed and stocked in key retail outlets and ensuring a strong omnichannel presence online & offline.
  • Act as the primary point of contact for all UK market activities and manage all accounts.
  • Provide strategic insights and forward-thinking approaches to market challenges.
  • Operate autonomously with minimal supervision, delivering results and driving growth.
  • Identify new opportunities for growth and expansion in the UK.
  • Lead business development efforts, including prospecting, negotiation, and contract closure, to expand our customer base and market share.
  • Implement best practices and compliance standards to ensure adherence to regulatory requirements and company policies.


Role Outcomes:

  • First two weeks: Get up to speed on our starting idea, ideal customer profile, product roadmap, and vision. Provide your viewpoint to mould the initial GTM strategy and start introductory calls with potential distributors and retailers.
  • Within the first 60 days: Establish initial contact with key distributors and retail partners. Develop and refine the GTM strategy based on market insights and initial feedback.
  • Within the first 90 days: Secure agreements with major distributors and get initial listings with key retail partners. Present a detailed launch plan for the UK market.
  • Within 6 months: Successfully launch NOAT in major UK retail outlets. Monitor sales performance, gather customer feedback, and adjust strategies as needed.
  • Beyond: Champion a forward-thinking, customer-centric approach. Expand NOAT’s presence in additional channels and drive ongoing growth. Lead market expansion efforts and innovate to stay ahead of industry trends.


Ideal Candidate:

  • Proven experience in market strategy and execution, particularly in launching new products.
  • A strong network of contacts within the UK retail and distribution sectors.
  • FMCG experience is a plus
  • Demonstrated success in getting products stocked by major retailers.
  • Excellent communication, negotiation, and relationship-building skills.
  • Ability to think strategically and work independently.


Skills:

  • Your personality and culture fit, trumps any skills, beyond that:
  • High integrity & easy to be around
  • Deep understanding of the UK retail landscape.
  • Exceptional organisational, communication and leadership abilities.
  • Creative, forward-thinking with a proactive approach to market entry and growth.
  • Ability to work autonomously while achieving high levels of performance.


Experience:

  • Minimum of 5 years of experience in market strategy, distribution, or a related field preferred, but not required.
  • Proven track record of successful market entries and product launches.


Education:

Bachelor’s degree in Business, Marketing, or a related field (preferred).


Salary/Benefits:

  • Competitive salary with performance-based bonuses.
  • Flexible working hours and remote work opportunities.
  • Professional development support and career growth opportunities.


Application Process:

To apply, please attach your CV and cover letter (we actually read them) detailing your relevant experience and why you are the ideal candidate for this role. If you're unable to attach a cover letter to the application, please send it to careers@noat.com.


Applications will be accepted until September 1st, 2024. 


Join Us:

Be a part of NOAT’s exciting journey as we expand into the UK market. If you are a driven and connected market leader ready to make a significant impact, we want to hear from you.