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Paid Media Executive

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Norwich, United Kingdom Anglian Home Improvements Full time

About Us: Join our national multi branded company where we value expertise, collaboration, and strategic thinking. We are seeking a skilled Paid Media Executive to manage our paid media campaigns and PPC across various platforms and drive exceptional performance.

The ideal candidate for the Paid Media Executive role is a strategic thinker with extensive experience in managing and optimising Google campaigns, particularly Performance Max (P-Max) and Pmax. They are proficient in value based bidding (VBB) strategies, including tROAS and tCPA, and skilled in utilising 1st party data with Google and Meta. With strong analytical abilities, they track and optimise campaign performance, collaborate effectively with creative teams, and stay updated with the latest digital advertising trends to drive exceptional results.

Key Responsibilities:

  • Develop and implement biddable media strategies, focusing on Google Ads and Google SA360 (Search Ads 360).
  • Optimise campaigns using Performance Max (P-Max) and Pmax, ensuring efficient use of budgets and achieving KPIs.
  • Utilise value based bidding (VBB) strategies, including tROAS (target return on ad spend) and tCPA (target cost per acquisition), to enhance campaign performance.
  • Integrate 1st party data with Google and Meta to create highly targeted and effective advertising strategies.
  • Conduct keyword and audience research to identify opportunities for campaign optimisation.
  • Digital agency and supplier liaison from tech providers, partners, affiliates and key media owners including Google, Meta and Microsoft Ads
  • Collaborate with our award winning London based search agency to implement cutting edge PPC technology and with tech platforms account managers to optimise campaigns and drive performance delivery.
  • Monitor and analyse campaign performance using Google Analytics and platform-specific insights tools.
  • Generate detailed reports to assess campaign effectiveness and provide actionable insights.

Qualifications:

  • Proven experience in managing paid media campaigns across platforms, including Google Ads and Google SA360 (Search Ads 360).
  • Strong understanding of Performance Max (P-Max) and Pmax campaigns.
  • Expertise in value based bidding (VBB) strategies, including tROAS and tCPA.
  • Proficiency in using 1st party data with Google and Meta.
  • Excellent analytical skills and the ability to make data-driven decisions.
  • Strong communication skills and ability to collaborate effectively with team members.
  • Detail-oriented with the ability to manage multiple campaigns simultaneously.

Why Join Us:

  • Competitive Salary
  • 31 days holiday, increasing to 33 days after 2 years of service plus have your birthday off
  • Hybrid working, 2 days each week in the office and the rest working from home
  • Paid time off annually to volunteer
  • Comprehensive health & well-being benefits including cycle to work scheme, 24hr remote access to a doctor, heavily discounted gym memberships and free access to mental health first aiders
  • Heavily discounted group discount scheme on all products
  • Group Perks and freebies on days out, cinema, theatre, eating in and out, mobiles phones, a new car, food shopping and most major high street retailers
  • Opportunity to work with a forward-thinking and supportive team.
  • Career development and continuous learning opportunities.

Join us and be a part of our success story. Apply now to make an impact in the world of digital marketing

Our Company is committed to monitoring & aligning its Policies with up-to-date Government guidance on reducing the spread of respiratory infections in the workplace. Through the Company’s value of “Succeed Together” we are committed to Equality, Diversity and Inclusion. We recruit the ‘best person for the job’ regardless of any protected characteristics as defined by the Equality Act 2010 creating an inclusive working environment and culture for our employees.