Product Marketing Manager
2 weeks ago
A global ecommerce giant is currently looking for a German speaking Product Marketing Manager to join their financial services team on an initial 12-month contract.
Responsibilities:
- Lead the go-to-market strategy
- Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.
- Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
- Develop product value propositions, narratives, customer messaging, naming and external facing proof points.
- Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement and product adoption of new features by partnering with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels.
Requirements:
- 5+ years experience in product marketing
- Strong track record of developing product and go to market strategies at financial services companies or in payments within e-commerce companies
- Proven ability to drive innovation and execute projects with excellence
- Success working collaboratively with cross-functional teams, and excellent communication skills
- Strong data analysis skills and experience with customer research techniques
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