Senior Social Media Manager

3 weeks ago

Edinburgh, United Kingdom M&G plc. Full time
At M&G our purpose is to give everyone real confidence to put their money to work. As an international savings and investments business with roots stretching back more than 170 years, we offer a range of financial products and services through Asset Management, Life and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients, and superior shareholder returns.

Through our behaviours of telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.

Role Title: Senior Social Media Manager
Department & Team: Marketing, Digital Experience
Management Level: Manager/Expert
Role reports to: Head of Digital Experience
Location: Edinburgh/ Stirling

The Role

M&G is committed to enhancing our digital channels to engage with our customers and advisers. We're hiring for a stand-out individual to lead our Social Media strategy, and to engage across our business channels to help amplify our messages.

The Senior Social Media Manager will shape our strategy across social channels to amplify M&G's commitment to financial well-being, whilst supporting our engagement and communications across our social channels.

We're looking for an exceptional individual to drive the development of our social media strategy to enable us to create engagement, drive brand and deliver impact across the social channel mix.

Responsibilities
  • Establish our strategic approach to social media, across the channel mix whilst developing a content strategy that creates opportunity to engage with all our customers
  • Collaborate across marketing teams, alongside our operational and sales teams to develop and manage a communications framework that helps us get closer to our customers
  • Create and embed communication standards, including copy development, creative and visual stimuli together with measures and KPI's.
  • Create and define our influencer strategy
  • Create, define and operationalise emerging new channels that could support M&G to shape conversations with customers
  • Ensure all analytics of our social media mix and content are integrated into key scorecards and communicated
  • Work closely with key business stakeholders to expand on social content opportunities and communicate the roadmap of enhancements clearly
  • Keep everyone safe - develop in conjunction with Brand, Risk and Compliance clear control policies
  • Ensure we have eyes and ears on our social platforms, alerting the wider team to key announcements

Key Knowledge, Skills & Experience:
  • You come with the knowledge and experience - ideally at least six years so you can step in to the role with confidence
  • You know and understand how to deliver outstanding communications across a range of social channels, and can use your skill to develop the guidelines that assist our channel marketing teams
  • You're brilliant at communicating with stakeholders - forming conversations with key spokespeople, building relationships and engaging across our Sales and Marketing teams
  • You know the ins and outs of organic and paid content development, where to use it and how to use it for maximum impact
  • When it comes to benchmarks and reporting, you're adapt and hands-on in using monitoring tools, for listening, publishing and reporting

Recruiter: Phoebe Ewers
Closing Date: 18th November 2024

We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.

M&G is also proud to be a Disability Confident Leader , and we welcome applications from candidates with long-term health conditions, disabilities, physical, mental health or neuro-divergent conditions. We participate in the Disability Confident 'Offer an Interview' scheme, which means that candidates with disabilities or long-term health conditions who meet the minimum criteria of a job, will be offered an interview if they 'opt in' to the scheme when applying. These candidates are also supported to ensure they have the best opportunity to demonstrate that they can do the job.

If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at: careers@mandg.com

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