Social Media Specialist

6 months ago

Edinburgh, United Kingdom The Social Element Full time

**The Social Element**:
Hello We are a **leading global independent full service social media agency**, founded 21 years ago. Our 260+ team members **look after some of the world’s largest brands (Visa, Nissan, Dr Pepper**). We pride ourselves on our ability to **build strong relationships **with our clients enabling us to be the** voice of their brand on Social.**

We believe that brand growth, trust and loyalty is driven through **Genuine Human Connection** and that social media presents the best opportunity for brands to engage emotionally with their audience.

We are headquartered in London and have a global footprint with subsidiaries in North America, Australia, and Spain and have an exciting opportunity for an **Social Media Specialist to join our Social Innovation team ️**

**What You’ll Do**:
As a **Social Media Specialist,** you are the voice of the brand and a driving force in developing and growing the online community. You will accomplish this by **interacting with consumers on a personal level whether dealing with complaints, questions, or general engagement.**

In addition, you will work to both** maintain and enhance the brand’s social reputation through creativity, storytelling, and trendspotting**. You will be in charge for the day-to-day delivery of social media services as well as reporting and publishing.
- **Day-to-day social media management** **on named accounts**, engaging with consumers, fans, and communities on behalf of the brand across social channels.
- **Assist in revising engagement tactics** and recommendations to clients in response to platform developments.
- **Creation and on-time delivery of social media performance reports**, including defining KPIs and making recommendations based on performance.
- **Regularly share feedback, trends, and internet cultural conversations** gained from social media tools with clients and internal strategists.
- **Executing proactive and reactive engagement strategies** while ensuring alignment with brand TOV and guidelines.
- **Executing organic publishing** across social platforms and assisting in identifying, engaging, and repurposing UGC content.
- **Occasionally assist with copywriting** for organic posts in the brand’s TOV.
- **Assist with the development of an Influencer/Creator program**: helping with tool and partner selection, coordinating communications and contracts, setting and managing expectations

**About You**:

- **Familiar with social platforms capabilities and offerings** (including Facebook, Twitter, Instagram, and TikTok).
- **Passionate social media user with an interest and curiosity** in internet culture who keeps up to date with new social platform developments.
- **Creative communicator **who is adept at changing voice based on the client’s personality.
- **Ability to switch between different brands and voices**, knowing the nuances of each.
- **Expert written and verbal communication skills.**:

- **Excellent attention to detail,** organisational, and time management skills.
- **Strong collaborator who is solutions oriented.**

**Requirements**:
**Experience of using Facebook, Twitter, Instagram, TikTok and YouTube is essential.**

**Extensive knowledge of social media platforms **and their audiences

**Experience of using Social Media Management tools**, both from an engagement usage and getting performance & analytics

**Experience publishing social content,** contributing to reports, and executing a brand’s social media strategy.

**An extensive knowledge of emerging industry practices** when solving business problems

❤️ **Solutions orientated approach**

**Collaborative and conscientious communicator**

‍‍ **Understanding of Influencer programs**, ideally across multiple markets is beneficial

**IT Policy**:
We operate a **BYOD (Bring Your Own Device) Policy **which means to carry out this work, your PC will need to meet the following requirements:

- Operating system Windows 10 64bits or higher / MAC OS X version 11.7 (Big Sur) or higher. We do not support Windows 8 or older / MacOS Catalina or older.
- i5 7th generation or faster 64-bit (x64) processor
- At least 8GB RAM (16GB recommended)
- Internet speed is 20Mbps download / 1Mbps upload (50Mbps download / 5Mbps upload is recommended)
- 40 GB available HDD (SSD recommended)
- A Webcam and headset
- Android or iOS device for 2FA

**_Please Note:_**_ It is essential to have all IT requirements to qualify for the process and IT policy._

**Benefits**
- (UK Benefits)_

**100% Remote working**

️ **33 days of holiday** (including the bank holidays) Increasing with length of service_ up to a maximum of 36 days holiday)_

**Birthday off**

✨ **Annual Occasion Day off** for an important event (eg moving house, getting married)

❤️ **1 Volunteer day off**

**Flexible Fridays** (Working half day)

**Eye care**:Contributions towards eye tests and glasses

**Enhanced sick pay**: 4 weeks full pay, 4 weeks half pay

**Enhanced family fr

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