Social Media Executive
6 months ago
STEM recruitment solutions have a great opportunity for permanent Social Media Executive for our manufacturing client based in Edinburgh.
**Duties will include**:
- Responsible for assisting in the development of the social media strategy including budget planning and management, content creation, implementation, and measurement.
- Growing awareness of the brand across all social media platforms including Pinterest, Facebook, Twitter, Instagram and LinkedIn using a full funnel approach and retargeting tactics
- Drive Lead Generation activity to generate leads for the sales team.
- Growing followers and increasing engagement across our social media channels.
- Growing traffic to the website via social media, as well as positively impacting relevant website and sample KPIs.
- Creation and distribution of engaging written and graphic content for each of our target audiences in the form of paid ads and B2B social media posts, ensuring brand guidelines are adhered to.
- Analyse results to feed into optimisations for future campaigns.
**Skills & Experience**
- Bachelor's degree in marketing, digital marketing, communications, or related fields,
- Demonstrated knowledge of paid social media advertising platforms (Facebook Ads Manager, LinkedIn Campaign Manager, Lead Generation ads, etc.)
- Experience in creating, executing, and monitoring social media advertising campaigns.
- Content creation experience, including copywriting, ad copy and visuals.
- Experience using Google Analytics to measure and report on the impact of social media activity
**Job Types**: Full-time, Permanent
**Salary**: £28,000.00-£30,000.00 per year
**Benefits**:
- Company events
- Company pension
- Cycle to work scheme
- Employee discount
- Free parking
- On-site parking
- Sick pay
- Work from home
Schedule:
- Day shift
- Monday to Friday
Work Location: In person
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