Subscriptions Engagement Marketing Lead

2 months ago

Oxford, United Kingdom Oxford University Press Full time
We have been a leading figure in publishing for more than 500 years. We have always been a forward-looking organization, maximizing the technology for the day, but the digital revolution is bringing enormous change, fast. That same spirit of adventure and entrepreneurialism is critical to our future success. In a fast-changing publishing landscape, OUP welcomes the inquisitive, the inventive, and the ambitious; people who challenge the conventional, and pioneer the possible.

About the Role

NB This is a fixed term contract for six months with possibility of extension.

We are looking for an experienced Marketer to join our vibrant and supportive UK Marketing & Customer Experience team in the Education Division. You will be responsible for implementing digital customer acquisition, engagement and retention strategies of key digital products, aligning with the sales and marketing strategy. The key digital platforms and services include: Kerboodle, MyMaths.

Key responsibilities in this role will include:
  • Oversight of platform brand, ensuring effective positioning and messaging across all channels, including on the platform or service
  • Oversight of overarching marketing content and channel strategy within the context of the full blend
  • Strategic identification of priority customer segments within the context of the full blend - for both acquisition and retention activity
  • Collaborate with the product marketing managers on acquisition and retention campaigns and oversee implementation through matrix management across the UK marketing team and the wider business
  • Design customer journeys and workflows for onboarding and retention activity to maximise usage
  • Design support programmes and work with sales/sales enablement and events on schedules and delivery
  • Share insights and build data driven strategies drawing from usage reports and subscription reports, feeding into planning process
  • Act as specialist consultant for subject magic triangles, advising on best practice and supporting with trouble-shooting

We operate a hybrid working policy that requires a minimum of 2 days per week in the Oxford office.

About You

You will be highly organised and attentive to detail with an ability to communicate with stakeholders at all levels. You will have strong analytical and problem-solving skills, and be able to multi-task and prioritise heavy workload effectively.

You will have:
  • Experience of marketing online products - and building acquisition and retention strategies driven by data
  • Experience of working across functions
  • Experience of brand management
  • Experience of content and channel strategic planning
  • Experience of successfully implementing digital marketing acquisition and retention campaigns
Benefits

We care about work/life balance here at OUP. With this in mind we offer 25 days' holiday that rises with service, plus bank holidays and Christmas closure (3-days) and a 35-hour working week. We are open to discussing flexibility in respect to working patterns, dependent on role. We also have a great variety of active employee networks and societies.

We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts.

Please see our Rewards and Recognition page for more information.

Queries

Please contact cynthia.yue@oup.com with any queries relating to this role.

Please note this advert may be removed before the advertised end date, so we encourage you to apply as soon as possible.

We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.

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