Head of Digital Trading

4 days ago

Coventry, United Kingdom Sainsbury's Full time
Job Description
We'd all like amazing work to do, and real work-life balance. That's waiting for you at Sainsbury's. As the link between sellers and buyers, retail and head office, our retail operations team is the cog that keeps things running. With teams focused on store facing, labour, transformation, online, delivery and contact centre work, we touch almost every part of the business. It's an incredibly fast-paced environment where you need to pivot not just daily, but often hourly. So while we plan all we can, it's vital that we all think outside our job descriptions and look to optimise and improve how we do everything. There's also a real team ethos. After all, it's people like you who are going to truly transform this part of the business.

Head of Digital Trading - GM (Argos)

In a nutshell:

As the Head of Digital Trading, you're accountable for owning and driving the performance, and growth of your trading categories across digital channels (predominantly Argos.co.uk and Habitat.co.uk). Through exceptional team leadership, leveraging data, insights you'll define conversion driving strategies and best-in-class digital customer experiences.

This role balances the strategic requirements of the function alongside the day-to-day requirements of leading a large Digital Trading team within a fast-paced, highly seasonal organisation whilst managing effective relationships with many critical stakeholders from around the organisation.

The dynamic and fast-moving nature of this role will require confidence, resilience, and sound commercial judgement to prioritise and deal effectively with fast changing scenarios and opportunities. The role holder will utilise their significant influence and collaboration skills to ensure our maximum potential is achieved through their own team plus our principal business partners in the Commercial, Product (Tech) & Marketing divisions.

What you need to do:
  • Develop and execute a comprehensive digital strategy across your categories of responsibility, driving improvements in digital revenue growth and participation improvements in line with business targets for your trading division(s)
  • Ensure your team are utilising all the tools and insights available to them to drive the digital metrics to hit the associated commercial targets and seek new ways of identifying performance enhancing opportunities
  • Develop a continuous improvement culture to improve efficiencies, define new best practices and explore through a programme of "test and learn" activities
  • Set content and merchandising tenets and strategies that deliver quantifiable improvements to digital metrics
  • Ensure strong communication and ways of working and ongoing alignment with the Commercial Trading teams and Digital Marketing teams. To include significant budgeting and forecasting activity.
  • Collaborate with the Digital Product teams to enhance customer experience, ensuring the associated investment programme delivers for our Digital Trading strategy and ambition
  • Monitor and understand the competitive landscape and its impact and influence on our strategy
  • Lead, coach & develop the team setting them measurable performance goals and ensuring they understand how they fit into the overall digital strategy
  • Ensure appropriate training needs are identified and address and create a pipeline of great talent and succession across your team and the wider e-Commerce Trading team
  • Ensure the performance narrative for Digital Trading is clearly articulated
  • Work closely with Design & Content and SEO teams to ensure that our content remains highly relevant and optimised and that we are proactively refreshing and creating new content that drives both visit numbers and customer engagement levels
  • Ensure that across your team there are high levels of competitor awareness with metrics and insights relating to visit share, promotional activity and customer experience enhancements regularly monitored and communicated across both category and digital teams.
  • Stay close to best in class e-commerce practices and utilise a strong external network to ensure our e-commerce strategy is developing at appropriate pace.
  • Lead, coach & develop the team ensuring they understand the overall digital strategy along with their part in achieving the strategy. Ensure targets are clear and reporting against these targets is consistent.
  • Ensure appropriate training needs are identified and address and create a pipeline of great talent and succession across your team and the wider e-Commerce Trading team
  • You will build strong relationships with strategic suppliers and will engage directly with senior digital colleagues within these organisations to ensure we maximise our potential with these brands (in close collaboration with Commercial and Nectar360)


What you need to know and show:
  • You are passionate and enthusiastic about e-commerce within retail. You are likely to have 5 years of experience within an online retail environment
  • You'll drive a 'digital mindset' shift across the organisation, engaging your team, and the commercial functions you'll work closely with.
  • You have an aptitude for using and interpreting data to make strategic recommendations for your categories (Adobe analytics, SimilarWeb, Glassbox etc)
  • You will have an active and thorough understanding of digital merchandising principles and tools.
  • You will be a confident decision maker and use sound commercial judgement, to prioritise, communicate and deal effectively with fast changing scenarios.
  • You are great at building strong relationships with key stakeholders outside your division and influencing outcomes for your unit.
  • You are an effective people leader and a great communicator, with the ability to flex your style for your audience.
  • You understand how the retail business works and how each division interact and operate.
  • You work alongside performance marketing teams and have a solid understanding of digital marketing channels and the levers available to drive quality customer acquisition and retention.
  • You have the confidence, experience and gravitas required to represent the function strongly at key Commercial and Marketing forums and can deputise for the Head of Ecommerce at key senior planning. You can effectively challenge key senior stakeholders utilising strong argument and actionable insights.
  • You are tenacious and resilient and use this to drive greater awareness around the business of the external digital environment and the 'digital mindset' that we need to instil


What decisions I can make including budget:
  • Use great judgement to action change and drive improvements in key digital metrics to underpin the digital sales forecast for your area of accountability. Your trading division sales will be in the region of £2bn p.a.
  • You are a key stakeholder in annual budget setting and prioritisation of the roadmap required to hit the revenue and customer experience targets
  • You'll manage and assign your team resources to ensure our priorities are met and adapted to meet business needs


Directly or indirectly manages:
  • You'll have a team of ~15 colleagues, across various levels of seniority, assigned to specific categories and departments (Digital Trading Managers, Digital Trading Leads, Digital Trading Executives)
  • Additional resource dotted lines into this role from our offshore partner team based in Mumbai


Support we will provide:
  • Technology and access to all necessary tools for you and your team along with flexible working arrangements
  • Sainsbury's Learning & Development resources along with line management support.
  • Opportunity to participate in relevant industry events in order to remain current and up-to-date with industry dynamics and developments.
  • Opportunity for access with both direct and indirect suppliers (e.g. digital marketing agencies, Google, Facebook etc...

We are committed to being a truly inclusive retailer so you'll be welcomed whoever you are and wherever you work. Around here, there's always the chance to try something new - whether that's as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we'll also offer you an amazing range of benefits. Here are some of them:

Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 65% of salary, depending on how we perform (in cash and shares).

Your wellbeing is important to us too. You'll receive an annual holiday allowance, and you can buy up to an additional week's holiday, and we provide private heathcare. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. You'll also receive a company car cash allowance unless you are going to travel 10,000 business miles in your role, then you'll be able to choose a car. And if you ever need it there is also an employee assistance programme.

Moments that matter are as important to us as they are to you which is why we give up to 26 weeks' pay for maternity or adoption leave and up to 4 weeks' pay for paternity leave.

Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibiity criteria may apply).

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