Director, Strategic Insights Business Partner, RSV Adult

Site Name: Philadelphia Walnut Street, Belgium, GSK House, Rockville Vaccines

Posted Date: Mar

In this role you will be the Strategic Insight Director for the Global RSV Vaccine. You will be reporting to the Head of Global Vaccines Strategic Insights and work closely with the RSV Commercial Leader (VCL) and other key stakeholders.

The primary responsibilities of this role are to a) define and drive the development of appropriate market insights plans and projects (aligned to key business imperatives), b) be accountable for and own the development of short and long-range global forecasts, including inputs and content for key governance committees, as well as c) develop the measurement / feedback strategy for launch markets (e.g., KPIs / Dashboards).

More specifically, you will provide perspectives to the VCL and other key stakeholders across a broad range of areas including analyses of market drivers, vaccination trends, HCP and Consumer attitudes, behaviors, segmentation and customer journeys, for example. You will integrate assumptions with the Competitive Intelligence group to align on mid/long term competitive activities and appropriately inform the development of LCM strategies. You will ensure robust evidence is available for key decision points in the brand's life cycle and provide clear, insightful interpretation of available internal and external data to senior internal stakeholders. You will lead market insights and develop forecasts in partnership with key global markets and global teams.

In addition, you will define and direct the activities of others (e.g., market research agencies, third-party data analysis partners, as well as on-shore / off-shore contractors, as needed).

Finally, you will need to be comfortable with and appropriately be able to manage uncertainty and ambiguity in a fast-paced, collaborative and dynamic environment.

Key Responsibilities

Describe the key deliverables to be achieved by the post holder and the ongoing responsibilities of the role

Partner - Act as Strategic Partner to the VCL on all relevant areas of Insight and Analytics outlined above, including contributing objective, independent thinking

Insights - Lead primary and secondary research to generate key market insights

Data - Lead the synthesis of relevant internal and external data to ensure the global brand strategy and its implementation is underpinned by data, evidence and insight. Enable and support data driven decision-making culture

Forecasts - Own robust, evidence-based sales forecasts and build story for key governance forums

I&A Strategy - Own the roadmap for analytics and insights strategy aligned to brand imperatives, including internal and external data sets, as well as generation of primary research

Performance - Define and develop brand / market relevant performance tracking frameworks. Synthesize relevant and disparate data sources to better understand performance (e.g., sales, ATU, market share, message recall, social, global to local KPI's, etc.). Develop clear summaries for senior management reviews

Customer Journeys - Develop journey capabilities and workshops. Inform/develop strategies to address challenges and opportunities with commercial and medical teams

Customer Experience - Lead thinking on HCP/Consumer analytics, including key customer experience measures/benchmarks

Targeting and segmentation - Own T&S at global level and ensure latest techniques are utilized to support the vaccine and that links are made with other brands where segmentation is relevant

Content testing - Define frameworks for testing of content utilizing agile methods, as appropriate

Advanced Analytics - Understand and evaluate the utility of advanced analytics vis-a-vis global brand imperatives and support deployment of value creating methods

Team -Structure, define and lead the activities of the broader team supporting commercial analytics. Lead and coach team members to high, focused performance

Basic Qualifications:

• Minimum 5 years of experience in healthcare, pharmaceutical (medical or marketing background), management consultancy or financial institution
• Minimum 3 years of experience in leading primary market research projects, commercial analytics and /or long-range brand forecasting

Preferred Qualifications:

• Thorough conceptual understanding of the drug development and commercialization process
• Experienced in a global matrix environment with ability to drive impact across a range of functions, seniority, and geographical locations
• Ability to lead and take ownership of the delivery of projects from end to end
• Experience working with individuals in multiple countries, including working with them to obtain appropriate country-level information and insight
• See competences and expectations table below
• Requires a deep understanding of the pharmaceutical industry and how it is evolving.
• Requirement for engagement with senior internal stakeholders and ability to represent objective commercial analyses. Proven record in providing insightful commercial and market insight.

Why GSK

Uniting science, technology and talent to get ahead of disease together

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We're committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

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