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CRM Campaign Manager

2 months ago

London, Greater London, United Kingdom E.O.N Worldwide Full time

We are looking for an energetic CRM Campaign Manager to join the Brand and Marketing team. You'll be working alongside the wider Go to Market, Creative, Tech, Customer Service and Commercial teams to develop and deliver performance-driven CRM campaign activity for the EON Next and Sainsbury's Energy brands. Successful candidates will own end-to-end CRM campaigning, identifying business objectives, developing CRM marketing strategy and fulfilling communications planning with creative assets by working with our internal creative studio. Channels span across own media such as website, email, DM or SMS, with direct responsibility for email deployment and optimisation of customer journeys. The role might entail paid media channel campaigning, which is managed with our in-house media team. Candidates require a strong understanding of data to successfully own audience segmentation, campaign set-up and analytics against a performance-driven weekly reporting cadence.

Your proactivity will allow you to play a key role in delivering & understanding business goals - across our cross-selling commercial targets. You'll need proven experience managing end to end CRM campaigns, across data, communications planning, marketing strategy, creative asset production, fulfilment and project and stakeholder management. Your challenger mindset means you'll continuously seek insights to test and optimise campaigning metrics.

Here's a taste of what you'll be doing

  • Identify business goals through cross-functional team collaboration
  • Define CRM campaign KPIs, marketing strategy and communication plans
  • Leverage insights and data to build customer-centric strategy, using tools such as Tableau, GWI and by engaging with regular research outputs
  • Plan, implement and optimise adequate customer journeys across web/app, customer service and an effective line of communication into third-party post-sales fulfilment capabilities
  • Coordinating with in-house studio to fulfil campaign creative requirements
  • Develop project timelines, handling stakeholder approvals
  • Set-up, deploy and optimise email and SMS campaigns using CRM management tooling including accurate data imports
  • Fulfil DM management with third-party print house
  • Monitor campaign performance and optimisations daily, and provide official wider stakeholder updates on a weekly basis
  • Handle campaign outputs in GDPR and ASA compliant manner
  • Manage risk assessment of all marketing materials, leverage REGs and legal teams where required and log a transparent trail of approvals
  • Champion brand metrics and brand consistency across all outputs
  • In collaboration with internal media team, develop adequate paid media support for campaigns when necessary including budget management
  • Optimise customer segmentation data, behavioural triggers and creative towards conversion over time

Are we a match?

We're looking a CRM Campaign Manager with the following experience and skills;

  • Demonstrates 5 years CRM Campaign Management experience
  • Previous energy category experience
  • Ability to develop campaign strategy and successful customer journeys
  • Understanding experience in performance-driven campaigning
  • Highly operational, with an ability to handle multiple stakeholders
  • Proven experience leading creative and campaign outputs
  • Digitally minded with the ability to work with automated marketing software solutions including; building workflows and segmentation
  • Ability to leverage data to maximise campaign performance and strategy
  • Experience with changing priorities and fast-paced working environments
  • Proven experience reporting on campaign performance and recommend improvements
  • Implementing brand TOV with consistency
  • Willingness to question and think outside the box
  • Excellent attention to detail
  • Ability to work with at your own freedom
  • Collaborating experience with start-up brand and/or sub-brand beneficial

Do you?

  • Have the ability to see problems as opportunities and have a creative and proactive approach to problem solving
  • Take initiative and enjoy exploring and expanding your role
  • Want to be part of a growth culture - every week will be different
  • Have strong organisational skills and hawk-eye attention to detail

Are you?

  • Curious and enjoy learning
  • Happy to make your own decisions, fear of failing doesn't hold you back, it drives you forward, learning all the time and taking responsibility
  • A team player - enjoy being part of a team, knowing the part you play in your teams' success, committed to giving your best and share learnings
  • Open to new technologies & new ways of working
  • Comfortable with ambiguity

Here's what else you need to know

  • Closing date - Tuesday 20th August 2024 (may close earlier due to high applications)
  • We'll have regular team socials and lively team chats
  • Competitive salary
  • Location - London (E.ON Next, 47-53 Charterhouse Street, Farringdon, London, EC1M 6PB) with travel to our other sites when required.
  • Working environment: Flexible hybrid working entails a combination of in-office and remote work, with a requirement of two days per week spent in the office collaborating with the team to foster creativity.