Head of Marketing

4 weeks ago

Bournemouth, Bournemouth, United Kingdom Recruit Zone Full time

Head of Marketing (Hybrid with up to 2 days a week in the Bournemouth office)

Overview

The Head of Marketing is critical in enabling our growth ambitions via a drive for success and challenging the status quo. Responsible for the design and execution of innovative strategies that engage and excite our addressable market. Focus on the top of the funnel, generating high-quality, highly qualified sales leads that convert not just into customers but also into retention, ensuring a clear view of ROI.

This is not a role for the 'been there and done that ; it is industrious, disruptive, curious, and hungry and would best suit someone with a track record of success, keen to make their mark and develop a legacy in a truly Global environment.

Responsibilities

  • Work with the commercial director to set the direction for a multi-disciplinary Marketing team of 5.
  • The function is responsible for all campaign management, PR, events, design and online channel management, gaining insight via customer research to generate the right leads in the right space at the right time to achieve our growth ambitions
  • Responsible for the Marketing budget and the effective use and ROI of the right tools and resources across both companies.
  • Understand and influence new market sectors via research and generate internal CTAs to develop opportunities across the business.
  • Anticipating and proactively scaling resources to meet current and future business needs and building and leveraging partnerships to support times of peak demand.
  • Delivery of the lead generation playbook for BAU, ad hoc, and scheduled events to hit KPIs as agreed with the Commercial Directors.
  • Drive prospect engagement and nurture those close to conversion via active campaigns.
  • Deliver fully qualified hot leads for sales in line with product, segment and volume targets.
  • Effective use of Marketo and Salesforce marketing activity to nurture prospects.
  • Identify and validate where, when and 'aswho we should exhibit and how this will translate into strong lead generation.
  • Assist the commercial directors in designing the partnership program with trade associations, consultants, industry bodies, PR companies, and other commercial organisations to create commercial and technical opportunities.
  • Create sustainable competitive advantage by maintaining both companies as thought leaders, thereby differentiating from the competition.
  • Set high-level positioning for our products and services appropriate for the segment.
  • Own the Market Segmentation, utilising the data to drive targeting, messaging, and differential advantage positioning, providing insight (and return) to the Commercial Directors.
  • Work with sales to evolve and improve the lead management process, holding them accountable for conversion rates on agreed activities or campaigns (whether routine or exceptional).
  • Participate as a stakeholder in the Go-to-Market process or any new Product or Service, ensuring timely buy-in and approval from key stakeholders.

Skills

  • An unrelenting drive to challenge, improve and transform where necessary to a position of true Marketing Excellence
  • Experienced senior B2B marketing professional with proven experience leading and motivating a function to deliver a strategy aligned with business objectives, key results, and BAUKPIs.
  • Ability to work collaboratively in multi-disciplined teams, particularly Commercial and Product Teams, and control disparate and conflicting demands to deliver the best VFM from the function
  • A naturally adept digital professional with an implicit understanding of the digital marketing landscape, including social media, PPC, SEO, content marketing, and inbound activity.
  • A track record of people management, leadership, coaching and development of marketers.
  • Experience across all areas of Marketing (from research through to communications) with demonstrable success at driving joined-up integrated marketing campaigns
  • Experience in delivering continuous improvement, innovation and change through effective change management processes.
  • A thorough and up-to-date understanding of CRM and marketing automation best practices, particularly Salesforce/Marketo and related platforms and activities.
  • Preferably CIM or MBA qualified

  • Teacher of English

    2 months ago

    Bournemouth, Bournemouth, United Kingdom The Bishop of Winchester Academy Full time

    Teacher of English Are you looking to develop your career in a thriving, friendly and supportive standalone academy where staff welfare is a priority? Are you passionate about your students and committed to unlocking their potential in an academy that has high expectations of everyone? If so, The Bishop of Winchester Academy wants you We are seeking a...

  • Agricultural Property Lawyer NQ +

    2 months ago

    Bournemouth, Bournemouth, United Kingdom Chadwick Nott Full time

    Agricultural Property Lawyer NQ +DorsetFantastic opportunity to join a well-established and award-winning law firm with offices spread throughout Dorset.My client has an outstanding reputation in the Dorset market and has a particular strength in agricultural property work as well as having a thriving and burgeoning commercial property team. They are now...

  • Duty Supervisor

    1 month ago

    Bournemouth, Bournemouth, United Kingdom Bournemouth University Full time

    Part time, 25 hours per week Term Time only Bournemouth University's vision is worldwide recognition as a leading university for inspiring learning, advancing knowledge and enriching society through the fusion of education, research and practice. Our highly skilled and creative workforce is comprised of individuals drawn from a broad cross section of the...

  • Head of Marketing

    4 weeks ago

    Bournemouth, United Kingdom Carousel Consultancy Ltd Full time

    Head of Marketing – B2B SaaS – Bournemouth / Hybrid Working – Competitive Salary + bonus & great benefits We’re on the hunt for a strategic, innovative and disruptive Head of Marketing , with demonstrable success as a senior B2B marketing professional and an unrelenting drive to challenge, improve and transform, to join a successful...

  • Head of Marketing

    1 month ago

    Bournemouth, United Kingdom Team Jobs - Commercial Full time

    Do you have a track record of success?Are you keen to make your mark and develop a legacy in a truly Global environment?Joining our client as Head of Marketing, means joining an ambitious and determined team with a proven track record of year-on-year double-digit growth, where innovative thinking is encouraged and results are generously rewarded.£65,000...

  • Head of Marketing

    1 month ago

    Bournemouth, United Kingdom Recruit Zone Full time

    Head of Marketing (Hybrid with up to 2 days a week in the Bournemouth office) Overview The Head of Marketing is critical in enabling our growth ambitions via a drive for success and challenging the status quo. Responsible for the design and execution of innovative strategies that engage and excite our addressable market. Focus on the top of the funnel,...

  • Head of Paid Marketing

    1 week ago

    Bournemouth, United Kingdom Quick Car Finance Full time

    **Head of Paid Marketing (Car Finance Sector) at Quick Car Finance** Are you passionate about the car finance industry and experienced in driving results through paid marketing? Do you have a proven track record in managing and leading successful paid marketing campaigns across multiple channels? If so, we want to hear from you! Quick Car Finance is...

  • Head of Marketing

    4 weeks ago

    Bournemouth, United Kingdom Carousel Consultancy Full time

    Head of Marketing - B2B SaaS - Bournemouth / Hybrid Working - Competitive Salary + bonus & great benefitsWe’re on the hunt for a strategic, innovative and disruptive Head of Marketing, with demonstrable success as a senior B2B marketing professional and an unrelenting drive to challenge, improve and transform, to join a successful organisation on a hybrid...

  • Head of Marketing

    4 weeks ago

    Bournemouth, United Kingdom Carousel Consultancy Ltd Full time

    Head of Marketing - B2B SaaS - Bournemouth / Hybrid Working - Competitive Salary + bonus & great benefits We’re on the hunt for a strategic, innovative and disruptive Head of Marketing, with demonstrable success as a senior B2B marketing professional and an unrelenting drive to challenge, improve and transform, to join a successful organisation on a...

  • Head of Marketing

    4 weeks ago

    Bournemouth, United Kingdom Carousel Consultancy Ltd Full time

    Head of Marketing - B2B SaaS - Bournemouth / Hybrid Working - Competitive Salary + bonus & great benefitsWere on the hunt for a strategic, innovative and disruptive Head of Marketing, with demonstrable success as a senior B2B marketing professional and an unrelenting drive to challenge, improve and transform, to join a successful organisation on a hybrid...

  • Head of Cloud Marketing

    2 months ago

    Bournemouth, United Kingdom Cudo Ventures Full time

    **About Us**: At Cudo, we're not just building another technology product - we're building a sustainable future for our planet. As a leader in the rapidly growing cloud computing industry, we're on a mission to reduce the carbon footprint of the cloud and empower organizations of all sizes to access and trade computing resources globally. We're creating a...

  • Head of Commercial Marketing

    1 month ago

    Bournemouth, United Kingdom BCP Council Full time

    Hybrid working with 2 days per week office based in Bournemouth. It’s an exciting time at Bournemouth Christchurch and Poole Council - we’re determined to create a place where residents feel proud to live, businesses thrive and visitors choose for their holiday. And we’re looking for an innovative, proactive and committed Head of Commercial Marketing...

  • Head of Product Marketing

    1 month ago

    Bournemouth, United Kingdom Nourish Care Full time

    **Our Purpose** As a current market leader, Nourish Care provides a digital solution to the health and social care sector which enhances the process of recording, analysing, and sharing of information. We are in the midst of one of the most exciting times in our history and while we are the current market leader in the sector, we will not become...

  • Marketing Manager

    1 month ago

    Bournemouth, United Kingdom Positive Employment Remote Work Freelance Full time

    Our client is a large local government organisation and looking for an experienced Marketing manager to join their team. This is initially a 4 month contract which may be extended for the right candidate You will Create the foundations required for a successful marketing function, including the necessary processes, skills, policies and proceduresProvide...

  • Head of Technical

    2 months ago

    Bournemouth, United Kingdom MorePeople Full time

    Job Title: Head of Technical Location: Dorset Salary: £85,000 + Car Allowance + Bonus Ref: AM18429 Are you a Senior Technical professional with experience in food manufacturing? Experienced in supplying the retail market? Looking for a new challenge? Want to join a food business that is growing? If so, we want to hear from you! This is an exciting...

  • Head of Technical

    2 months ago

    Bournemouth, United Kingdom MorePeople Full time

    Job Title: Head of TechnicalLocation: DorsetSalary: £85,000 + Car Allowance + BonusRef: AM18429Are you a Senior Technical professional with experience in food manufacturing? Experienced in supplying the retail market? Looking for a new challenge? Want to join a food business that is growing? If so, we want to hear from you!This is an exciting opportunity...

  • Marketing Assistant

    2 months ago

    Bournemouth, United Kingdom Anglo-Continental School of English Full time

    **DO YOU SPEAK THAI KOREAN, JAPANESE OR GERMAN?** **ANGLO-CONTINENTAL EDUCATIONAL GROUP** **MARKETING ASSISTANT** Reporting to the Marketing Manager, the position will involve assisting members of the Marketing Department in promoting the Group's courses in co-operation with Anglo-Continental representatives, companies, travel agencies, airlines,...

  • Head of Lettings

    1 month ago

    Bournemouth, United Kingdom McCarthy Stone Full time

    **McCarthy Stone one of the leading developers of retirement communities are currently seeking a dynamic and experienced Head of Lettings to join our team in Bournemouth.** The Head of Lettings will play a pivotal role in overseeing the lettings strategy for our portfolio of retirement communities across the UK. This is a fantastic opportunity for an...

  • Marketing Assistant

    1 month ago

    Bournemouth, United Kingdom McCarthy Stone Full time

    **Marketing Assistant** **Location - Bournemouth Head Office** **Salary - Competitive + Benefits** Our Resales team are looking for a confident, enthusiastic self-starter with excellent written skills and a creative mindset to join our business as a Marketing Assistant. This is a great opportunity to build a career in marketing and we are looking for...

  • Digital Marketing Executive

    3 weeks ago

    Bournemouth, United Kingdom Connect Group Full time

    Senior Digital Marketing Executive Salary: £35k - £40k (depending on relevant skills and experience) plus attractive benefits package (25 days holiday plus 8 days bank holiday increasing with service, Healthcare, Enhanced maternity, hybrid working and more! Location: Bournemouth - Hybrid (3 days home / 2 days office) Connect-IT Recruitment is partnered...

  • Digital Marketing Executive

    3 weeks ago

    Bournemouth, United Kingdom Connect Group Full time

    Senior Digital Marketing Executive Salary: £35k - £40k (depending on relevant skills and experience) plus attractive benefits package (25 days holiday plus 8 days bank holiday increasing with service, Healthcare, Enhanced maternity, hybrid working and more! Location: Bournemouth - Hybrid (3 days office/ 2 days home) Connect-IT Recruitment is partnered with...

  • Digital Marketing Manager

    2 weeks ago

    Bournemouth, United Kingdom Connect Group Full time

    Salary: £35k - £40k (depending on relevant skills and experience) plus attractive benefits package (25 days holiday plus 8 days bank holiday increasing with service, Healthcare, Enhanced maternity, hybrid working and more! Location: Bournemouth - Hybrid (3 days office/ 2 days home) Connect-IT Recruitment is partnered with a unique growing cloud solution...

  • Digital Marketing Executive

    3 weeks ago

    Bournemouth, United Kingdom Connect Group Full time

    Senior Digital Marketing ExecutiveSalary: £35k - £40k (depending on relevant skills and experience) plus attractive benefits package (25 days holiday plus 8 days bank holiday increasing with service, Healthcare, Enhanced maternity, hybrid working and more!Location: Bournemouth - Hybrid (3 days office/ 2 days home)Connect-IT Recruitment is partnered with a...