Marketing Manager

2 weeks ago

Bournemouth, United Kingdom Positive Employment Remote Work Freelance Full time

Our client is a large local government organisation and looking for an experienced Marketing manager to join their team.

This is initially a 4 month contract which may be extended for the right candidate

You will

  • Create the foundations required for a successful marketing function, including the necessary processes, skills, policies and procedures
  • Provide strategic marketing leadership and advice to services who need to generate income, recruit, raise awareness, change behaviour, acquire and retain customers or launch new services and products
  • Promote a centralised marketing and communications function through delivering successful outcomes and savings across the council
  • Lead a team of marketing professionals to deliver against ambitious income targets, untapped advertising opportunities and sponsorship potential
  • Develop a service plan, in conjunction with the Head of Commercial Marketing, which provides a strategic approach to delivering a suite of priority campaigns, in-house marketing channels, and advertising income
  • Develop a list of priority campaigns that deliver against the corporate plan and are agreed by Directors and Heads of Service
  • Develop and deliver against a set of KPIs for each campaign, income target, and marketing channel
  • Set clear objectives and priorities, empower and motivate the team by recognising and sharing success and proactively manage poor performance
  • Support Snr Marketing Officers to develop integrated marketing campaigns including research, audience analysis, budget, timescales, stakeholder engagement, media planning and buying, agency commissioning (as required), creative development, concept testing, tactical delivery, and evaluation
  • Promote and foster a relationship with the research and insight team, helping the marketing team identify and deploy audience profiling tools and techniques to segment based on likelihood to buy, change behaviour, adopt, apply, or attend
  • Lead informed decision making by ensuring Snr Marketing Officers and Marketing Officers are working on agreed marketing outcomes that align to business/organisational objectives
  • Promote the use of relevant data and business intelligence reports to understand the marketing context (using the PESTEL model)
  • Lead the soft market testing, tendering, and robust contract management required for our advertising contracts, ensuring that the income targets of the Communications, Marketing, Policy and Research team are realised.
  • Identify new opportunities to grow income

ALSO YOU WILL POSSESS A CIM or EQUIVELANT TO BE CONSIDERED FOR THE ROLE

£250 per day Inside Scope of IR35

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