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Marketing Analyst, Capital Markets Client

4 months ago

London, Greater London, United Kingdom Royal Bank of Canada Full time

Job Summary

Job Description

What is the opportunity?

The Analyst will work closely with the Client & Marketing Strategy group to support the development, management, and implementation of content marketing programs and projects aligned to key business priorities for Global Markets and Global Investment Banking.

This individual will also partner with and support the broader marketing team on a variety of strategic and tactical marketing programs, gaining meaningful exposure to business units across capital markets. The role is designed for a growth-oriented individual seeking to build a career as part of a high-performing marketing organisation.

This position will be highly focused on all aspects of content planning, development, management, execution, and analysis to support strategic business objectives, strengthen client engagement and effectively tell the RBC story. The Analyst can expect to work across omni-channel executions, including digital and traditional touchpoints, and will collaborate with cross-functional teams to ensure the digital experience is optimized and in line with the client journey strategy.

The successful candidate will work closely with members of the Client and Marketing Strategy Group in Canada, the US and Asia-Pacific, to execute marketing strategies to support the business.

What will you do?

Reporting to the Head of Sponsorships and Business Marketing in Europe with a dotted line to the VP, Business Marketing, Europe, this individual will focus on high priority initiatives aligned to RBCCM strategic priorities, including growing brand awareness and understanding through promotion of our differentiated insights, advice and thought leadership, as well as deepening and expanding client engagement.

The Marketing Analyst responsibilities include, but are not limited to:

  • Support branded content creation, including market insights and thought leadership targeted to clients in Global Investment Banking and Global Markets.
  • Works with contracted editorial and digital marketing resources to help develop content for multiple mediums – web articles, social posts, podcasts, video, email, newsletters, etc.
  • Collaborates with global partners across business marketing teams to align campaigns and content initiatives.
  • Support the creation and management of our local social media channels, partnering closely with our global social media team.
  • Assist the Head of Sponsorships and Business Marketing and VP, Business Marketing in analysing and reporting on content effectiveness at engaging with targeted client audiences by monitoring, evaluating and reporting on marketing activities using measurement data and analytics. Tailoring future campaigns accordingly.
  • Help identifies and contribute to workflow processes improvements to ensure successful on-time completion of projects (including compliance review and approval).
  • Support internal activation efforts to inform RBCCM employees of major Content Marketing campaigns.
  • Maintains content calendars and planning documents to ensure timely content creation and production process.
  • Supports conference planning, activation and content creation for major industry conferences and targeted events.
  • Develop a strong understanding of what makes content shareable with the appropriate target audiences.
  • Monitor and evaluate website analytics to review performance and assist with site audits, competitor assessments and strategic analysis on certain projects.
  • Support Marketing and Corporate Communications partners on major brand initiatives that benefit the broader firm in Europe and globally.

What do you need to succeed?

Must-have

  • The ideal candidate is a professional, articulate solutions-oriented "go-getter" who enjoys and thrives in fast-paced flat environments
  • Excellent planning and organisational skills and ability to manage and own multiple competing priorities and deliverables. Able to work within a well governed environment and optimise processes
  • Excellent copy writing and communication skills
  • The candidates should understand and exemplify our people driven, client-focused leadership model; driving impact, unlocking the potential of our people, adapt quickly, always learning and speaking up for the good of RBC
  • Growth mindset and a focus on always learning; promotes a values-based and inclusive workplace; embraces diverse styles and perspectives; actively mitigates bias and improves diversity representation.

Nice-to-have

Some experience in a B2B financial services corporate setting; internship or trainee.

What is in it for you?

We thrive on the challenge to be our best - progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

  • A comprehensive Total Rewards Program including bonuses, flexible benefits and competitive compensation
  • Leaders who support your development through coaching and managing opportunities
  • Opportunities to work with the best in the field
  • Ability to make a difference and lasting impact
  • Work in a dynamic, collaborative, progressive, and high-performing team
  • A world-class training program in financial services
  • Flexible working options fully supported.

Job Skills

Brand Marketing, Creativity, Cross-Channel Marketing, Cross Promotions, Customer Behavior, Industry Knowledge, Marketing Activities, Marketing Strategy Implementation, Market Research, Product Services

Additional Job Details

Address:

100 BISHOPSGATE:LONDON

City:

London

Country:

United Kingdom

Work hours/week:

35

Employment Type:

Full time

Platform:

Capital Markets

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

Application Deadline:

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
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We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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