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Marketing Director

2 months ago

London, Greater London, United Kingdom Singer Capital Markets Full time
About Singer Capital Markets

Singer Capital Markets is a boutique investment bank that provides advice to small and medium-sized companies on their corporate and financing requirements. We are a privately-owned company with a team of professionals based in the UK.

Job Overview

We are seeking a highly organized and forward-thinking marketing professional to lead our marketing efforts across Investment Banking and Markets. The successful candidate will work closely with leadership and other business stakeholders to deliver high-impact marketing strategies and plans that drive business growth and commercial objectives.

Key Responsibilities
  • Brand Development: Build a deep understanding of the Singer Capital Markets brand, people, and products to deliver high-impact campaigns to current and future clients.
  • Marketing Budget Management: Be fully responsible for the return on marketing budget and develop strong cases for the introduction of new marketing technologies, agency solutions, and resources that drive efficient marketing activities.
  • Collaboration and Communication: Proactively collaborate with business peers to boost marketing's impact on Singer Capital Markets' growth goals across all areas of the firm.
  • Market Research and Analysis: Source insights on client and prospective audiences to build, challenge, and maintain a deep understanding of growth opportunities and apply these to marketing strategies for maximum impact on client acquisition, retention, and awareness.
  • Competitor Analysis: Maintain a comprehensive view and understanding of relevant economic conditions and competitor sets to optimize marketing strategies.
  • Leadership and Partnership: Be a valued partner to business leaders, contributing to leadership, product, and planning decisions, ensuring alignment between marketing and business priorities.
  • Reporting and Analytics: Be accountable for generating regular and campaign-specific reporting, leveraging data from the CRM and other analytical platforms, utilizing expertise and knowledge of industry benchmarks to continuously optimize marketing activity and reporting strategy, impacts, and risks to business leadership.
  • Sponsorship and Brand Awareness: Lead the sponsorship activities to drive brand awareness for high-impact results that deliver on sponsorship spend and propel the Singer Capital Markets brand to existing and prospective clients, in line with revenue and business objectives.
Key Competencies
  • Passion for Marketing: A strong passion for working in a fast-paced environment with a company determined to succeed in a highly competitive landscape.
  • Strategic Marketing Skills: Strong, creative, and highly developed strategic marketing skills.
  • Team Leadership: Strong team leadership skills with a keen interest in developing and rewarding careers for people within the marketing team – ability to coach and nurture talent.
  • Results-Driven Marketing: An expert practitioner adept at identifying, leading, and delivering results-driven marketing campaigns and solutions.
  • Adaptability: Ability to adapt to external and internal change and lead others within your team during these times.
  • Communication: Strong communicator with stakeholders at all levels of seniority across all areas of the business.
  • Marketing Solutions: Proven ability to generate fresh marketing solutions for multiple and, at times, competing business priorities concurrently.
  • Data-Driven Marketing: Experience using technology and market insights, CRM data, and client analytics to take a data-driven approach to determine the most effective marketing solutions.
  • Curiosity and Innovation: Curiosity to find improved solutions and unseen opportunities to drive growth.
  • Planning and Prioritization: Impeccable planning and prioritization skills with a desire to be accountable for results and the return on the marketing budget.
  • External Agency Management: Ability to work closely with external agencies for content and video curation, maximizing budget and seeking opportunities for the best use of spend.
  • Digital Marketing Experience: Proven digital marketing experience with the ability to efficiently create targeted content.
  • B2B Marketing Strategy: Proven knowledge on B2B marketing strategy.
  • Communication Skills: Strong communication skills; excellent creative writing and copywriting skills.
  • Design Skills: Strong eye for design – graphic design capabilities advantageous.
  • Multi-Tasking: Ability to multi-task and work to tight deadlines.