Marketing Campaigns Officer

4 weeks ago

London, Greater London, United Kingdom KINGS COLLEGE LONDON Full time

To bring these programmes to life, support future portfolio growth and to find more brilliant students, King's Business School is looking for a Marketing Campaigns Officer, initially focussed on our Executive MBA & Executive Education open courses. This role will be tasked with delivering an extensive schedule of campaign activities to meet targets for leads, applications & enrolments. This role will report into the School's Marketing Campaigns Manager and form part of the university's Marketing Campaigns team. They will work exclusively on Business School projects and will benefit from the expertise and resources provided by King's College London's Brand & Marketing Directorate.

The purpose of this role is to recruit brilliant students to King's Business School programmes. This will be achieved through:

  • Working with the Marketing Campaigns Manager to deliver successful marketing campaigns, utilising the whole marketing mix to increase awareness, generate and engage with leads and offer holders via conversion and completion activity;
  • The creation and curation of various mediums of content;
  • Deployment and supply of content across all channels including; social media, events, email, web, print, student ambassador management and display advertising;
  • The organisation, delivery and evaluation of on-campus and online events including; open days, open evenings, taster and offer holder events.

    Ideal candidates will enjoy a fast-paced and fast-growth environment; be able to demonstrate both strong organisational skills and creative flair in their marketing careers to date; and be excited about developing a relatively new brand into new markets and to new audiences.

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