Asset Management Wholesale Marketing Manager

Job description

Some careers have more impact than others.

If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.

We are currently seeking an ambitious individual to join our team as Wholesale Marketing Manager working together with colleagues to define, manage and achieve divisional business targets.

Role Purpose

The Global Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.

This role is responsible for implementing the wholesale marketing strategy in the local market, including local product marketing, and for other projects and initiatives as prioritised by the Wholesale marketing and business leadership.

This role is part of the Asset Management Marketing & Client Experience team and while the role primarily supports Wholesale Marketing, you will be required to work across the spectrum of Propositions and Products in the HSBC Asset Management business.

As a Marketing Manager within the Asset Management Marketing team, one of the key responsibilities will be to support in executing the Marketing strategies. To do so effectively, we believe you will need the below capabilities and outlook:

• Working closely with Proposition, products and other marketing teams to execute initiatives.
• Developing implementation plans for the marketing strategies.
• Working closely with country teams to support them with implementation.
• Manage the budgets for the team in an effective manner.
• Working with and guiding Marketing communications and campaign management teams in market to ensure that the HSBC brand is promoted in a cohesive and consistent way, using the agreed campaign assets and supporting materials produced.
• Understanding the segment or product needs to brief, manage and implement campaign activity which supports segment or product commercial objectives.
• Developing clear business and Marketing briefs to drive the smooth and efficient delivery of agreed activity, ensuring it is tracked and measured appropriately to demonstrate effectiveness and return on investment.
• Management and execution of Marketing communications campaigns and activities to deliver against the objectives and ambitions of the Global Marketing strategy and plan.
• You need to be passionate about problem solving in a creative way without losing focus on the business objective.
• You need to be comfortable with working in a 'test and learn' environment, where perfection is not the ambition, but adding incremental sustainable value in a short period of time is the key consideration.
• It is important that you have a curiosity about why people behave in a certain way and how does that translate to a business opportunity.
• You will need strong project management skills to ensure pace in delivery.
• The role will need a basic level of knowledge in Digital Marketing.
• The purpose of this role is to implement a client-centric Wholesale marketing strategy and plan for the local business to give our target audience confidence about our expertise. To deliver performance-orientated marketing initiatives using the full set of marketing channels, including marketing collateral, events (proprietary and third party) and sponsorships, digital (including social media) and translations where required, in order to build and maintain a distinctive profile for HSBC AM and trusted relationships with the Wholesale audience.

In this role, you will:

• Execute effective global/local initiatives across the markets.
• Implement the agreed campaign and activities in line with the agreed Marketing plan, budget and activity schedule.
• Work with agencies and third parties to deliver initiatives and assets to time and in budget.
• Provide assets for use online, at events or in collateral.
• Ensure that all assets delivered are legal and compliant with the relevant codes of practice.
• Ensure that all assets are uploaded centrally for use by all markets.
• Execute selected (Global Business Line) campaigns and Marketing communications activity for countries with little or no Marketing resource no Marketing resource.
• Achievement of campaign return on marketing investment targets.
• Implementation of all activities/initiatives to budget and on strategy.
• No breaches or damage to reputation.
• Analysis of campaign effectiveness for reporting back to business.

Requirements

To be successful in the role, you should meet the following requirements:

• Degree level of qualification in business studies and marketing preferred.
• A range of Brand and Marketing Communications planning and execution experience.
• Proven experience of working with teams over multiple sites.
• Proven experience of developing and delivering customer communications in a regulatory environment. Ability to think innovatively, shaping and communicating new concepts.
• Experience of working with and managing agencies, driving for greater value and application of resource.
• Good understanding of communication developments and emerging consumer and industry trends.
• Proven ability to work on multi-function projects demonstrating excellent relationship building skills.
• Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment.
• Commitment to putting the customer at the heart of all development and implementation activities.
• Proven experience of working on content management particularly in the digital space.
• Proven experience of understanding Wholesale client audiences, and delivering marketing plans, initiatives, materials and activities to meet the needs of those clients - including digital delivery.
• Technical knowledge of asset management products is an advantage.

You'll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hong Kong and Shanghai Banking Corporation Limited.

HSBC is committed to being an inclusive employer and providing an inclusive and accessible recruitment process for all. We will provide reasonable adjustments to remove any disadvantage to you being considered for this role. We are proud members of the Disability Confident Scheme, and will offer an interview to disabled candidates who meet the minimum criteria for the role. If you would like to receive any information in a different way or would like us to do anything differently to help you apply for our roles, please contact our Recruitment Helpdesk:

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Within the workplace you will have access to various employee resource groups which aim to promote and achieve a healthy work / life balance and support our diversity ambitions. HSBC has processes in place to avoid nepotism. This means we will avoid circumstances in which the appearance or possibility of conflicts of interest may exist within the hiring process.

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