Head of marketing

Deadline: 22nd July 2024, 5pm

Salary: £37,500 per annum

Hours: Full-time, 40 hours per week. Requires flexibility and availability for regular evenings and weekend working.

Interview dates: 5th / 6th August 2024

Location: Bexhill, East Sussex

Captivate audiences, spearhead dynamic campaigns and drive cultural engagement as the head of marketing at the De La Warr Pavilion in Bexhill-on-Sea

The De La Warr Pavilion is seeking an experienced and hard-working head of marketing who will be responsible for the planning, implementation and delivery of high-quality marketing campaigns for all aspects of the business. These include live events (music, comedy, spoken word, film, children's shows), exhibitions, learning, skills development, membership, shop and café bar.

The head of marketing will lead a small team to create and deliver effective and impactful marketing campaigns using a combination of experience, intuitive understanding of how to communicate to audiences and intelligent marketing data analysis.

The main objective of the role is to grow audiences and therefore increase income on ticket sales, café bar and shop transactions, membership and donations, support venue hire and increase footfall to exhibitions.

Role responsibilities

Manage a small and very busy team on the planning, implementation and delivery on all aspects of DLWP marketingThese include, but are not limited to: social media, e-marketing, website content, copy-writing, print, distribution, designWork with and support all departments to plan, agree and deliver (with the team) all marketing campaigns for different target audiencesManage of website content in timely and accurate wayManage designers, printers, distributors, photographers, film makers and other external agentsManage the creation of marketing assetsManage marketing/comms campaign budgetsBe responsible for the visual quality, accuracy and tone of voice of all campaignsAnalyse all campaigns and their effectiveness to reach audience and financial targets. Use the findings of those analytics to intelligently inform campaigns, grow audiences, generate income and make audience development recommendations to Senior Management Team (SMT)Manage the delivery of monthly and quarterly data reports for SMT and DLWP Board and assist on the ACE NPO annual return. Support the fundraising team in making data-driven decisions to retain and grow DLWP membershipsSupport director of external relations in all aspects of external communications and strategic relationship building as the organisation enters a major capital project and leads work within the local community. Read more here:

Knowledge, skills and experience

Excellent knowledge and understanding of the Pavilion, its programme and its work Intelligent and intuitive understanding of the Pavilion's audiences and their potential to grow A discerning eye for high quality graphics and imagesAt least two years' experience in a marketing role, preferably in the cultural sectorExperience as a team leaderExperience in managing, campaigns or projectsExperience in managing budgetsProficient in using Microsoft ExcelExcellent copywriting skills for different audiences Proficient in using Adobe Acrobat, In-Design & CanvaExperience of using a CMSExperience of using a CRM systemExperience of using digital project management tools eg Monday/ HootSuiteExperience in using and understanding Google analytics and social platform insights What you'll bringKnows how to communicate in a clear and concise wayA creative problem solver, willing to self-learn to improve skills and solve issuesBrings enthusiasm, energy and initiative to the organisation Has a collaborative approach and works well as part of a small teamA decisive and supportive team leaderIs forensically thorough, with excellent attention to detailAbility to work in an agile way and respond to change and direction At the De La Warr Pavilion, we are committed to building a diverse and inclusive community that reflects the diversity of our society as fully as possible. A community of staff, residents and audiences where everyone feels valued, where their contribution matters and where they can reach their full potential, irrespective of their background, identity or circumstances. We are committed to ensuring we are hiring people that reflect the South East in its broadest form and we are currently taking action to improve representation from Black, Asian and ethnically diverse, LGBTQ+ and lower socio-economic communities and those with a disability. Please include in your application that you found this role through Creative Access.

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