Senior Creative Lead

1 month ago


London, Greater London, United Kingdom NEW LOOK Full time
From our first store in the 1960s, a little Taunton shop with great clothes and even better prices, to an\u202fomni-channel\u202fbusiness serving millions of customers... we're New Look.\r

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Our\u202fpurpose is always to inspire That New Look Feeling and we believe that starts with us. Our values motivate us every day: we play to win, we're customer-obsessed and we work as one.\r

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The Role:\r

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This is a role for an exceptional Senior Creative Lead who is experienced in print\/ digital design, and the concept and art direction of fashion campaigns\/ shoots.\r

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You are a key player in driving New Look's brand identity.\r

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Inspiring and mentoring a growing team ,you will lead the Creative team to deliver the 'New Look Feeling' to our customers in ever new and exciting ways.\r

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Collaborating with the other key creative stakeholders in the ideation and delivery of the creative strategy.\r

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The Creative team produce all the creative collateral for the New Look Brand, across print and digital design. Including windows, store assets, website, home pages, CRM, editorial features, campaigns, and social media assets.\r

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Based in our East London office and reporting to the Creative Director this role is a leadership role that sits within the Customer team, specifically in the Creative team. Which also includes the Creative content team, art directors, creative copy team, production, traffic team, VM team and more widely across the product side of the business the Design and Styling team.\r

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We form an innovative Collective that concepts and delivers the brands creative vision.\r

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The customer means everything to us. You might say we're obsessed. How ever we evolve we will always keep this at the heart of all we do.\r

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Everything we create must have our customer in mind. We use data and insight to ensure everything we create is tailored to what our customer will be engaged with and inspired by.\r

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Responsibilities:\r

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Supporting the Creative Director on the overarching and seasonal creative vision, including the ideation of the creative strategy. Delivering an exciting, consistent global brand\r

Your key focus will be to lead the innovation and creative development of the Creative team.\r

You will be responsible for a team of 10 including 2 direct reports.\r

You will drive the creative concept creation each season working with the Brand and marketing lead on the brief and delivering the concepts in line with both the creative vision and the critical path.\r

Responsible for building out the seasonal creative campaign identity and toolkit in both print and digital. Ensuring strong & clear brand guidelines are created and adhered to.\r

Delivering highly creative ideas, polished executions across print and digital with a strong attention to design detail and have an eye for applying the finishing touches. All work will show a high level of finesse utilising graphics, typography and colour.\r

You are able to support your design rationale with solid design theory, industry knowledge and thorough understanding of fashion retail.\r

Collaborate with the production manager on the planning and delivery of shoots.\r

Collaborating with the VM teams in finding the best creative solution that delivers the product vision.\r

As a key member of the creative team, you are integral in pushing the design boundaries in a fast-paced fashion environment whilst mentoring and guiding team members with a strong creative hand.\r

You are a confident individual experienced in presenting to senior stakeholders within the business, and able to liaise on a daily basis with internal teams to manage scheduling and timings.\r

Constantly looking at ways to improve customer journey and usability of all New Look platforms whilst also giving clear instructions of how to build and execute templates in line with the design vision.\r

You champion the creative team and ensure they have a voice and a seat at the table. We always show up and have each other's back and help each other succeed.\r

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About You:\r

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Highly creative\r

Diplomatic\r

Passionate\r

Inspiring\r

Previous experience of leading a creative design team in a fast-paced environment.\r

Proven track record \/experience of the key stages of the design process from creative concept to design development and asset creation to tight deadlines.\r

A conceptual creative, creating designs for omni channel campaigns including digital and print.\r

Clear understanding of seasonal brand handwriting, tone of voice and style guides and applying it to all seasonal artworks.\r

Skilled in Adobe photoshop, Illustrator and InDesign and proficient in Office based programmes. Knowledge of after effect and sketch.\r

Significant experience in art direction of shoots for fashion. WW shoots essential and Teen\/children's shoots an advantage.\r

Demonstrated understanding of UX and UI principles.\r

You love all things fashion and get a buzz from finding new ways to deliver the trends our customers love.\r

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Why New Look?\r

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The amazing people, the fashion - there are so many reasons to love working at New Look. We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals. You'll also receive these amazing benefits, to name only a few:\r

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40% staff discount

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Monthly 25% off privilege vouchers for family and friends to enjoy

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Season ticket loans

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Pension - A contributory private pension scheme

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Virtual GP access\r

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Apply now to find out more.\r

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We pride ourselves on being a flexible employer. Although this is a full-time role, our colleagues work a range of patterns. If you have a specific pattern in mind, we're keen to discuss this with you in line with the output needed for the role.\r

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