Head of Content Marketing

2 weeks ago

London, Greater London, United Kingdom Imperial College London Full time

Job Summary

Imperial College Business School seeks an experienced and innovative Head of Content Marketing to lead our Content Marketing team. This role is pivotal in developing and delivering high-quality marketing content that promotes our degree programmes to the world's top business students. The successful candidate will oversee content marketing, PR, and communications strategies that drive interest, enquiries, and applications from high-calibre potential students globally. This position supports the strategic objectives of the Marketing, Recruitment, and Admissions teams, ensuring we meet our targets for student recruitment.

Duties and responsibilities

  • Content Marketing Strategy: Develop and lead a multi-channel content marketing strategy to position Imperial College Business School's programmes competitively among globally leading institutions.
  • Content Creation: Oversee the creation, delivery, and evaluation of impactful marketing content, including articles, blogs, videos, podcasts, digital brochures, and photography.
  • Team Leadership: Lead and inspire a team of content marketing and social media professionals, ensuring integration across Marketing, Recruitment, and Admissions.
  • Stakeholder Management: Build and maintain relationships with senior stakeholders, including Academic Directors and Programme Directors, and manage third-party suppliers to ensure best value.
  • Content Distribution: Manage content distribution across key channels such as the website, social media, email marketing, and third-party advertising.
  • Analytics and Reporting: Analyse and report on the return on investment of content marketing activities, using marketing analytics tools.
  • PR Management: Manage the relationship with external PR agencies to achieve press coverage that raises awareness of our programmes.
  • Budget Management: Plan and manage the content marketing budget, ensuring efficient use of resources.
  • Staff Development: Lead, motivate, and develop the Content Marketing team, providing regular reviews and identifying training opportunities.

Occasionally some activities will take place outside normal working hours at evenings and weekends.

Essential requirements

  • A degree, or equivalent, ideally in Business, Marketing, English, Journalism, Communications or Media Production, or equivalent experience in a similar or related role(s)
  • Significant experience leading, delivering and evaluating content-led marketing and communication strategies that include digital content and public relations/media activity
  • Experience of working in a customer-focused sector
  • Experience working in a large, complex organisation and building relationships to achieve work goals
  • Knowledge of and experience managing social media channels (e.g. Facebook, Instagram, YouTube, Twitter, TikTok, LinkedIn), and evaluating social media campaigns.
  • Experience of using web and social media management, monitoring and marketing analytics tools/software
  • Significant experience conducting interviews and writing content for digital channels
  • Experiencing managing digital content production, including copywriting, photography and video content
  • Experience providing editorial direction to digital content contributors
  • Experience working within a set of brand messages and identity guidelines
  • Experience identifying and appointing third party suppliers through a formal pitch process, and ongoing supplier relationship and project management to deliver content marketing
  • Knowledge of SEO principles and digital marketing and communications practices and trends
  • Comprehensive understanding of the digital marketing landscape
  • Comprehensive understanding of performance marketing tactics

Further Information

The contract is for a full-time, fixed-term maternity cover. Please note our preferred start date for this role is 26th of August 2024.

Should you require any further details on the role please contact Laura Delfitto, Director of Programmes Marketing and Insights, at

Interview date to be confirmed but likely to be week commencing 8 July 2024.

  • Content Strategy Manager

    4 weeks ago

    London, Greater London, United Kingdom Publicis Content Full time

    We are on the search for a brilliant Content Strategy Manager to join our team. In this role, you will support Neom, a special economic zone in northwest Saudi Arabia, with diverse regions, islands, and landscapes. It aims to be a global hub for entrepreneurship and urban living, and they are a key client of the strategy team.What will I be doing?In this...

  • Content Strategy Manager

    2 weeks ago

    London, Greater London, United Kingdom Publicis Content Full time

    We are on the search for a brilliant Content Strategy Manager to join our team. In this role, you will support Neom, a special economic zone in northwest Saudi Arabia, with diverse regions, islands, and landscapes. It aims to be a global hub for entrepreneurship and urban living, and they are a key client of the strategy team.What will I be doing?In this...

  • Head of Marketing

    2 weeks ago

    London, Greater London, United Kingdom CVUK Full time

    This is an exciting opportunity for an experienced Digital marketing manager to join a luxury footwear brand as the Head of Digital MarketingThe Head of Digital Marketing works closely with the Creative Director, Sales teams, Merchandising team and CEO in the formulation and delivery of the Digital & Marketing strategies.The role will involve digital...

  • Content Editor

    2 weeks ago

    London, Greater London, United Kingdom HEAD Full time

    AUFGABENABOUT YOU ANGEBOTContactPlease put the job title you're applying for in the subject line HEAD UK, ,

  • Content Marketing Manager

    4 weeks ago

    London, Greater London, United Kingdom Computershare Full time

    JOB DESCRIPTIONLocation: Hybrid - Bristol, LondonThis is a hybrid position primarily based in our Bristol or London offices. We're committed to your flexibility and wellbeing and our hybrid strategy currently requires three days a week in the office, giving you the option to work remotely for some of your working week. Find out more about our culture of...

  • Content Marketing Manager

    2 weeks ago

    London, Greater London, United Kingdom Computershare Full time

    JOB DESCRIPTIONLocation: Hybrid - Bristol, LondonThis is a hybrid position primarily based in our Bristol or London offices. We're committed to your flexibility and wellbeing and our hybrid strategy currently requires three days a week in the office, giving you the option to work remotely for some of your working week. Find out more about our culture of...

  • Head of Digital Marketing

    1 month ago

    London, Greater London, United Kingdom CVUK Full time

    An exceptional opportunity for a Head of Digital Marketing to work for premium footwear brand . You will be a key stakeholder in the business and works closely with the Creative Director, Sales teams, Merchandising team and CEO in the formulation and delivery of the Digital & Marketing strategies.The role will involve digital marketing, branding, partnership...

  • Content & Communications Manager

    1 month ago

    London, Greater London, United Kingdom JR United Kingdom Full time

    Content & Communications Manager I'm delighted to be partnering with a top global law firm who are currently recruiting to a Content and Communications Manager. It's an exciting role to bring to market, as the successful incumbent will be to work alongside their Head of Marketing and Head of Content to deliver the firms content strategy and work closely with...

  • Marketing Analyst, Capital Markets Client

    2 weeks ago

    London, Greater London, United Kingdom Royal Bank of Canada Full time

    Job SummaryJob DescriptionWhat is the opportunity?The Analyst will work closely with the Client & Marketing Strategy group to support the development, management, and implementation of content marketing programs and projects aligned to key business priorities for Global Markets and Global Investment Banking.This individual will also partner with and support...

  • Marketing Analyst, Capital Markets Client

    1 month ago

    London, Greater London, United Kingdom Royal Bank of Canada Full time

    Job SummaryJob DescriptionWhat is the opportunity?The Analyst will work closely with the Client & Marketing Strategy group to support the development, management, and implementation of content marketing programs and projects aligned to key business priorities for Global Markets and Global Investment Banking.This individual will also partner with and support...

  • Content Marketing Manager

    4 weeks ago

    London, Greater London, United Kingdom Nulty Full time

    A highly motivated, well organised, dynamic and creative content marketing professional is required for a trio of ambitious and fast-paced lighting design practices in London.You will be working with the PR & Comms Manager to develop and deliver effective content strategy aligned to the brand identity of three practices – Nulty, Studio N and Nulty Bespoke...

  • Content Marketing Manager

    2 weeks ago

    London, Greater London, United Kingdom Nulty Full time

    A highly motivated, well organised, dynamic and creative content marketing professional is required for a trio of ambitious and fast-paced lighting design practices in London.You will be working with the PR & Comms Manager to develop and deliver effective content strategy aligned to the brand identity of three practices – Nulty, Studio N and Nulty Bespoke...

  • Head of Digital Marketing

    17 hours ago

    London, Greater London, United Kingdom Imperial College London Full time

    Location / Campus: South Kensington Campus - HybridJob SummaryImperial College Business School is seeking a strategic and results-driven Head of Digital Marketing. The successful candidate will lead and execute a comprehensive digital marketing strategy to promote our diverse programme portfolio globally. This role encompasses media planning and advertising,...

  • Head of Digital Experience Content, EMEA

    2 months ago

    London, Greater London, United Kingdom Adobe Systems Incorporated Full time

    Our CompanyChanging the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with...

  • Head of Digital Experience Content, EMEA

    2 weeks ago

    London, Greater London, United Kingdom Adobe Systems Incorporated Full time

    Our CompanyChanging the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with...

  • Strategist - sports marketing: social media & content

    2 weeks ago

    London, Greater London, United Kingdom The Great & The Good Full time

    Strategist: SPORTSRare opportunity to grow your marketing career within the sports sector. The company:Our client is a specialist marketing agency that develops highly creative campaigns for a variety of sports and athletes (including: Olympic). Ultimately with the aim of boosting audience engagement, and leveraging partnership and sponsorship opportunities...

  • Strategist - sports marketing: social media & content

    1 month ago

    London, Greater London, United Kingdom The Great & The Good Full time

    Strategist: SPORTSRare opportunity to grow your marketing career within the sports sector. The company:Our client is a specialist marketing agency that develops highly creative campaigns for a variety of sports and athletes (including: Olympic). Ultimately with the aim of boosting audience engagement, and leveraging partnership and sponsorship opportunities...

  • Business Director

    4 weeks ago

    London, Greater London, United Kingdom Publicis Content Full time

    The Strategy & Consultancy team are the strategic leads for Publicis Content. You will be the lead on our largest client, NEOM. You will lead a team of c7 people, across multiple strategic and operational workstreams, and own the relationship with the marketing clients who are working on the biggest and most exciting project in the world. Your team will use...

  • Senior Marketing Executive

    2 weeks ago

    London, Greater London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    Job Description12 month FTC Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.Wealth management firm seeking Senior Digital Marketing executive to join the teamSpecific responsibility for content creation, corporate communications and branch marketing support.Messaging & Content...

  • Senior Marketing Executive

    2 months ago

    London, Greater London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    Job Description12 month FTC Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.Wealth management firm seeking Senior Digital Marketing executive to join the teamSpecific responsibility for content creation, corporate communications and branch marketing support.Messaging & Content...