CRM & Loyalty Campaign Executive

3 days ago


London, Greater London, United Kingdom SCHUH Full time
About the role

An exciting opportunity has arisen to join schuh's CRM team, as the CRM & Loyalty Campaigns Executive to support the ongoing management of schuh's loyalty rewards and benefits strategy. This role reports to the Senior CRM & Loyalty Manager.

The CRM & Loyalty Campaigns Executive will work closely alongside the CRM, digital and marketing teams to align loyalty promotions and campaigns to the business needs and ensure our customers are receiving the best possible experience. They will also work closely with the CRM & Loyalty Executive to deliver best-in-class customer communications.

MAIN DUTIES & RESPONSIBILITIES:

Assist with CRM and loyalty campaign strategy, ideation, briefing, testing, building and execution Responsible for aligning CRM and loyalty activity with the business-wide marketing calendar Lead on CRM & loyalty promotional and campaign reporting post-activation Manage CRM & loyalty campaign calendar, updating regularly and communicating any changes with key stakeholders Responsible for responding to and resolving customer loyalty queries from customers with retail teams and customer experience teams Own weekly loyalty reporting Assist with communications to wider business with emphasis on retail and customer experience teams Work with the wider CRM team to achieve CRM KPIs, including, but not limited to; annual revenue targets, gross profit targets, loyalty adoption, retention, purchase frequency, LTV and AOV Share knowledge and results with CRM team and wider business to promote the success of CRM and loyalty activity Product owner of the customer loyalty card, building and reporting on campaigns Keeping loyalty documentation up to date Briefing business-wide creative briefs, working with the channel managers on gathering requirements Troubleshoot and resolve problems as they arise Stay updated on the latest industry trends and best practices to continually improve Keep a close eye on competitors and wider market activity and innovations Contribute to customer research projects as required Contribute to market expansion strategy as required Understand and comply with the Company's Health & Safety policy and procedures Deputise for Senior CRM & loyalty Manager and cover for CRM & Loyalty Executive as required. The right candidate will be:

Bringing at least 1 year's experience in a relevant role Enthusiastic to learn and willing to get stuck in Data-driven and data literate, analytical, and highly passionate Strong attention to detail Methodical testing approach Strong communicator and team player A keen interest in developing and growing their CRM knowledge Creative in their approach Solution focussed- seeks workarounds when problems arise Organised and able to juggle multiple projects and priorities Confident in presenting to stakeholders Experience in working cross-functionally Willingness to travel occasionally Desirable

Experience working in a marketing environment Experience working on loyalty programs Experience with Salesforce Marketing Cloud or other ESP (email service provider) Experience in CRM and email marketing Experience with businesses associated with a youthful target audience and or a retail organisation This role involves UK travel.

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