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CRM Data Executive

3 months ago


London, Greater London, United Kingdom Ventures Lab Full time
We are seeking a results-driven CRM Manager who has responsible for the markets in DACH (German, Austria, Switzerland) and has experience in the iGaming business to lead and execute our CRM strategies

CRM Strategy and Management:
Managing the CRM executives and developing strategies in order to maximize player engagement, loyalty, and retention.
# Analyze customer data to segment the player base effectively and target specific player groups with personalized communication.
# Email Marketing:

Create and manage email marketing campaigns, newsletters, and automated customer journeys to deliver relevant and timely content to players.

# Loyalty Programs:
Oversee loyalty programs and promotions to incentivize player activity and increase customer lifetime value.
# Data Analysis:
Analyze player behavior, campaign performance, and ROI to continually refine CRM strategies and recommend improvements.
# A/B Testing:
Conduct A/B tests to optimize content and communication strategies, and iterate based on the results.
# Collaboration:
Collaborate with cross-functional teams, including marketing, product, and customer support, to ensure alignment on CRM initiatives.
# Compliance:
Ensure all CRM activities comply with industry regulations and best practices.

Bachelor's degree in marketing, business, or a related field.
Proven experience in CRM, preferably in the iGaming industry.
Strong communication and management skills.
Fluency in German would be a great asset.
Strong analytical skills and proficiency in data-driven decision-making.
Familiarity with CRM software and marketing automation tools.
Creative thinking and the ability to develop engaging and personalized content.