Marketing Director

3 weeks ago

Birmingham, United Kingdom Suzie Walker Executive Search Full time

B2B Marketing Director

Up to £110k base plus bonus and benefits package

This role is based in Birmingham and offers hybrid working with 3 days a week required in the office and 2 working from home


Facilities Management | Environmental Services | Energy Services | Waste Management | Engineering | Manufacturing | Utilities


*If you choose to apply please do connect with Suzie Walker | LinkedIn and Kaylynn Sideris | LinkedIn as we are only able to respond to 1st connections*


Are you an inspirational marketing leader, looking to step up into your 1st Marketing Director role? This B2B Marketing Director role, reports to the Senior Director Revenue & Marketing and we’re looking for someone with solid Salesforce experience, ideally from an engineering, utilities or facilities management related sector to develop a high performing team, a high-quality lead pipeline and good visibility of data. The role remit includes creating and delivering an effective marketing strategy to drive growth.


B2B Marketing Director

Key remit of role

- Drive the diagnosis of the UK market to understand and predict the key growth areas and risks for the brand and business units, measured by market share and targeted growth strategies

- Increase brand awareness and the benefits of solutions across target markets to enable lead generation

- Differentiate the brand offering in the marketplace to ensure preference for the buyer, enabling sales growth and margin

- Understand and effectively translate business line strategies, engaging audiences at all levels within the market and customer base

- Creating and driving an operating based marketing strategy which brings innovation and cutting-edge creativity ensuring that design and content is compelling and engaging, bringing the business’s offerings, purpose and business strategies to life

- Protecting and advancing the business reputation, through external communication platforms. Working in conjunction with the external communications and public relations team

- Driving insights and reporting to understand the pipeline and opportunities, as well as showcasing progress against business objectives

- Creating the right conditions and capability to successfully nurture qualified prospects to opportunities, using appropriate inbound and outbound marketing techniques

- Sharing best practice at operating and group level


Skills

- Excellent influencing and persuasion skills - at C suite level

- Ability to create a vision and lead a large, senior team

- Ability to liaise and drive complex strategies through the business – communications, sales, training and development

- Able to understand complex market and service offerings and be able to interpret into pertinent customer solutions

- Role modelling the business’s values and creating a coaching culture which enables a sense of belonging and which unlocks performance and potential

- Developing a high performing team, ensuring that resources are in the right place, at the right time, to win and achieve business targets

- Accountable for engagement with the stakeholder to discuss and agree marketplace / customer and business needs that will help drive financial growth

- Developing & managing the operational budget for the function


Experience

- Previous Marketing Leadership at Head of or Director level

- Previous experience operating at a level that drives the strategic direction of marketing and in turn business development

- Experience of new product / service development and creation of compelling proposals for strategic customers

- P&L and budget management

- Engineering, large-scale manufacturing and Hi-Tech industries experience would offer a significant advantage

- Professional qualification and in marketing and associated professional membership


Please submit your CV via LinkedIn. Candidates who have applied via LinkedIn will be reviewed as a priority. Due to the confidentiality of the role, no additional information can be given at this stage.

Please do connect with Suzie Walker | LinkedIn and Kaylynn Sideris | LinkedIn we are only able to respond to 1st connections.

If you choose to apply to this role, we thank you for your time and consideration. We endeavour to respond to all relevant candidates, however, please note that only applicants meeting the specific criteria outlined above will be contacted as part of the shortlisting process. We conduct a thorough screening of applications and aim to reach out to suitable candidates within 5 working days of an application being received.

Suzie Walker Executive Search is a firm of specialist headhunters with an expert team recruiting senior interim and permanent senior leaders for B2B and B2C marketing, digital and technology roles in FTSE 350 and private equity-backed companies.

www.suziewalkerexecutivesearch.co.uk

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