Performance Lead
3 weeks ago
Are you an expert in performance marketing, ready to lead growth efforts for a luxury/premium D2C brand?
We've partnered with one of the Top-10 fastest-growing businesses in the UK. They are looking to in-house the performance marketing function, starting with a Performance Lead to scale customer acquisition, revenue, and profitability, with a primary focus on Meta paid social.
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Key Responsibilities
- Meta Paid Social: Own and optimise Meta as the core growth channel, driving ad ideation, testing, and execution to maximise performance.
- Collaborate with creative strategists on ad briefs and work with designers to deliver impactful campaigns.
- Provide detailed performance insights to inform ongoing strategy and improve ROI.
- Other Channels: Partner with external teams to drive growth in Google Ads and SEO. Manage affiliate and referral programs, focusing on incremental gains.
- Website Optimisation: Drive CRO and AOV improvements through testing and implementation, leveraging Shopify where possible.
What We’re Looking For
- Proven expertise in Meta paid social, with a track record of scaling campaigns and driving results.
- Strong analytical skills, with the ability to interpret data and optimise strategies.
- Experience in D2C performance marketing, ideally with luxury or premium brands.
- Collaborative and hands-on, with a proactive approach to problem-solving and prioritisation.
- Bonus: US market experience and familiarity with Shopify.
Culture and Fit
Join a small, driven team passionate about building a world leader in luxury haircare. Key cultural values include:
- Focus on impactful work, learning from feedback, and taking thoughtful risks.
- Collaboration, kindness, and prioritising mental and physical well-being.
- Maintaining a sense of humour and having fun while delivering results.
What’s on Offer
- A role with significant impact on the growth trajectory and autonomy.
- A supportive, innovative team environment.
- Competitive compensation and the chance to shape the future of a premium brand.
If you’re passionate about performance marketing and ready to lead in a fast-paced D2C environment, apply now
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