Trade Marketing Manager

5 days ago

London Area, United Kingdom Beavertown Brewery Full time

Location

Beaverworld, Ponders End, EN3 7SR minimum once per week


A Bit About Us

Beavertown began life in a tiny BBQ joint in Haggerston, North London. In 2020 we opened BEAVERWORLD, our Out of this World brewery & mothership in Ponders End. Alongside our Lockwood Brewery in Tottenham Hale and our micro-brewery at the Tottenham Hotspur Stadium we have the capacity to brew a staggering 90 million pints a year.


We want people to love our brand beyond just enjoying a consistently cracking pint, to see us as more than just a beer brand, and to build an emotional connection with who we are and what we stand for, extending our brand into moments and lifestyle spaces that bring people together.



The Role

Fancy joining an innovative company where you’ll be responsible for supporting the Senior Trade Marketing Manager in creating and executing effective trade marketing strategies that enhance brand visibility and drive sales within the UK market. Partnering closely with the Brand Marketing and Off Trade commercial teams, you’ll be the conduit between marketing and sales. This requires both a creative and commercial mindset to deliver against our customers’ business objectives, helping to drive visibility (on and off shelf), trial, rate of sale, and ultimately, penetration.


You’ll live the Beavertown beliefs and purpose in fuelling extraordinary moments of togetherness with creativity that is experimental, and with a thirst for the success of Beavertown.



What You’ll Be Doing

  • Implementing Out Of This World trade marketing strategies for the Off Trade channel, aligning with overall business objectives and brand guidelines
  • Collaborating closely with sales and marketing teams to ensure seamless execution of trade initiatives in line with our customer expectations
  • Creating compelling promotional campaigns and materials that resonate with our target audience and increase product demand
  • Monitoring market trends, consumer behaviours, and competitor activities to help inform decision making and planning
  • Managing the end-to-end process of promotional materials, from ideation and design to production and distribution
  • Establishing and nurturing strong relationships with key stakeholders at all levels, including retailers, distributors, and partners
  • Collaborating with category and revenue management teams to analyse sales data and market insights to measure campaign efficacy and ROI, providing data-driven recommendations for improvement
  • Managing budget allocation for trade marketing activities, ensuring cost-effective strategies without compromising quality
  • Planning and overseeing participation in industry events, trade shows, and exhibitions to showcase our products and strengthen brand presence
  • Collaborating with cross-functional teams to develop innovative campaign lead packaging designs and product presentations that stand out in the market
  • Staying updated on industry best practices and leverage new technologies to enhance trade marketing initiatives
  • Ensuring all sales brand content is up to date and accurate including upkeep of the Brand Bank



What You’ll Bring To Us

  • Proven experience in a trade marketing role within FMCG off trade, ideally with the big 4 Grocers
  • Strong understanding of Off Trade channel dynamics and market trends in the UK
  • Strong track record of successfully activating trade marketing strategies in the off trade in FMCG businesses
  • Proven experience with logistics and planograms within the Off Trade
  • Excellent communication and interpersonal skills which you’ll need to foster productive relationships with internal teams and external partners, particularly with senior stakeholders and customers
  • Proficiency in Microsoft Office Suite, particularly with PowerPoint and Excel
  • Commercial acumen with the ability to story tell with category data & insights
  • Creative thinker with previous experience translating ideas into impactful marketing materials
  • Result-oriented mindset with a track record of driving successful trade marketing campaigns
  • Adaptability to a hybrid work model, balancing remote and in-office responsibilities
  • Self-starter with the ability to prioritise effectively and deliver in a fast-paced environment
  • Demonstrate a passion for the industry and our Beavertown brand



What’s In It For You

  • Discounts on Beavertown beer and goodies
  • Discretionary bonus
  • 25 days Annual Leave plus bank holidays plus a day off to celebrate your birthday
  • 2 days off every year for volunteering
  • Private healthcare
  • Company pension
  • Life Assurance (x3) and Group Income Protection
  • Team and company social events including monthly lunch



We'll contact you within 2 weeks of applying for our role if you've been successful in securing an interview. If you haven't heard from us during this period of time, then it means that your application has been unsuccessful.

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