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PR & Marketing Manager

2 months ago

Luton, United Kingdom yohrs.co.uk Full time

Spotlight:


  • UK Marketing & Communications Manager
  • Hybrid working
  • Competitive salary & benefits
  • Opportunity to grow and develop your career


We're pleased to be partnering with a growing European airline to hire their UK Marketing and Corporate Communications Lead. It's a great opportunity to join a newly formed commercial team to drive the company's UK marketing /external communications strategy. You'll be responsible for building positive brand awareness and ensuring that UK marketing/PR activities and reputation align with the company's goals and objectives.


It's the perfect role if you enjoy autonomy and collaboration as you'll get to work closely with the central marketing function and external agencies. The business has ambitious growth plans which translates info learning and development opportunities for you.


What you'll be doing


Marketing:


  • Execute the annual UK marketing strategy
  • Work together with the company’s other commercial departments to identify areas of development and opportunities, creating marketing initiatives and activities that will drive potential customers to digital sales and engagement channels
  • Localise communications material in line with brand guidelines. Provide input to the guidelines and localise for the UK market
  • Work on promotions and marketing campaigns, including the definition of key communication messages and creative design, to ensure brand consistency
  • Generate local stunt ideas that correlate with the target audience
  • Lead various marketing projects
  • Provide market and customer insights to central teams and generate actionable conclusions about the market based on relevant centrally conducted surveys
  • Identify, implement and manage the most effective marketing tools and channels to create awareness of key communications messages
  • Identify potential business partners and external business opportunities and turn these opportunities into tangible revenue gains


Corporate Communications (PR):


  • Cultivate relationships with key business partners and journalists in national and trade publications across the UK
  • Write clear and compelling communications materials such as press releases, presentations, boilerplates and data sheets, ensuring the department archive is maintained
  • Develop compelling story angles, aligning key messages with Head of Corporate Communications
  • Update key messages and media FAQs
  • Management of external agencies. Assist production of events, including pre and post-production
  • Coordinate response to media requests and enquiries in a timely manner
  • Pitch stories to media that will achieve the highest visibility in online, print and media


What you'll need to bring:


  • Experience in corporate communications and marketing/brand management
  • Experience in managing complex projects in multi-market operations
  • Mastery in communications, customers, market understanding and digital marketing, either agency or client side
  • Creative and confident with strong interpersonal skills and attention to detail
  • Ability to work well under pressure to ensure tasks are prioritized and goals are met
  • Results-oriented, persistent, dependable and consistent
  • Shows innovation, creativity and good lateral thinking
  • Self-motivated and proactive, willing to take initiative and shoulder responsibility
  • Proficient in MS Office applications