Marketing Communications Manager

4 weeks ago

Luton, Luton, United Kingdom Wizz Air Full time
Marketing Communications Manager

Wizz Air is a leading European low-cost airline, and we're looking for a Marketing Communications Manager to join our team in Luton. As a rapidly expanding airline, we offer exciting career opportunities across a range of functions, from flight operations to engineering, customer experience, finance, and more.

The primary purpose of this role is to manage the company's marketing activities and external communications, developing positive brand awareness and creating a regional marketing and communications strategy. This includes working closely with our PR and marketing agencies in the UK to oversee activity and ensure the company's reputation is built and maintained.

This role requires close collaboration with central resources, including the Senior Marketing Team Lead and Head of Communications. Overall, this role is essential in ensuring that Wizz Air UK's marketing and communications activities and reputation align with the company's goals and objectives, while ensuring local market needs are kept top of mind.

Key Responsibilities:
  1. Execute the annual marketing strategy for Wizz Air UK and its destination markets (including outbound & inbound routes) in cooperation and alignment with Wizz Air's Senior Marketing Team Lead.
  2. Work together with the company's other commercial departments to identify areas of development and opportunities, creating marketing initiatives and activities that will drive potential customers to digital sales and engagement channels.
  3. Localise communications material in line with Wizz Air's brand guidelines.
  4. Work on promotions and marketing campaigns, including the definition of key communication messages and creative design, to ensure brand consistency.
  5. Generate local stunt ideas that correlate with the target audience.
  6. Lead various marketing projects, including airport signage and using a wide variety of digital and offline marketing tools.
  7. Provide market and customer insights to central teams and generate actionable conclusions about the market based on relevant centrally conducted surveys.
  8. Identify, implement and manage the most effective marketing tools and channels to create awareness of Wizz Air's key communications messages.

Requirements:

  • 3 years of experience primarily in corporate communications, secondarily in marketing/brand management.
  • Experience in managing complex projects in multi-market operations.
  • Mastery in communications, customers, market understanding and digital marketing, either agency or client side.
  • Native English speaker with excellent verbal and written communications skills.
  • Creative and confident with strong interpersonal skills and attention to detail.
  • Proficient in MS Office applications.
  • Ready to travel up to 50% of their working time.

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