Marketing Manager
4 weeks ago
Wizz Air is a leading European low-cost airline, committed to providing affordable and reliable air travel to everyone, everywhere, while minimizing our environmental impact. Our diverse and inclusive team of over 8,000 employees from more than 100 nationalities share our values of inclusivity, positivity, dedication, integrity, and sustainability.
We are a rapidly expanding airline, offering exciting career opportunities across various functions, from flight operations to engineering, customer experience, finance, and more. Our extensive training and development programs help our employees grow and succeed in their roles. Joining Wizz Air means being part of a team that is passionate about aviation, dedicated to excellence, and committed to making air travel accessible and sustainable for all.
Key Responsibilities:- Develop and execute the annual marketing strategy for Wizz Air UK and its destination markets, in cooperation with the Senior Marketing Team Lead.
- Collaborate with other commercial departments to identify areas of development and opportunities, creating marketing initiatives and activities that drive potential customers to digital sales and engagement channels.
- Localize communications materials in line with Wizz Air's brand guidelines.
- Work on promotions and marketing campaigns, defining key communication messages and creative design to ensure brand consistency.
- Generate local stunt ideas that resonate with the target audience.
- Lead various marketing projects, utilizing digital and offline marketing tools.
- Provide market and customer insights to central teams, generating actionable conclusions based on relevant surveys.
- Identify and implement the most effective marketing tools and channels to create awareness of Wizz Air's key communications messages.
- Cultivate relationships with key business partners and journalists in national and trade publications across the UK.
- Write clear and compelling communications materials, ensuring the department archive is maintained.
- Develop compelling story angles, aligning key messages with Wizz Air's Head of Corporate Communications.
- Pitch stories to media to achieve the highest visibility in online, print, and media.
- 3 years of experience primarily in corporate communications, secondarily in marketing/brand management.
- Experience in managing complex projects in multi-market operations.
- Mastery in communications, customers, market understanding, and digital marketing, either agency or client side.
- Native English speaker with excellent verbal and written communications skills.
- Creative and confident with strong interpersonal skills and attention to detail.
- Proficient in MS Office applications.
- Ready to travel up to 50% of working time.
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