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Regional Sales Executive

3 months ago


Chelmsford, United Kingdom PDA Search & Selection Full time

Job Title: Regional Sales Executive- Trade


Hours: 40 hours a week


Location: Territory 5 - Covering Essex/ Suffolk/ Norfolk


Salary: Up to £35,000 DOE


Benefits: Company Car, 31 days holiday (Inclusive of bank holidays).


Our client, one of the UK’s leading suppliers of bathroom furniture and products, is offering an outstanding employment opportunity to work within their business. The client, who are a large and dynamic company, continue to enjoy sustained growth. As a result of recent growth, we are now embarking on an important recruitment exercise.


Job Purpose: -


  • To drive profitable, budgeted sales growth through national, independent, and major customers and buying group members by brand/collection (R2,RR & Trade Solutions) in line with company objectives.
  • To drive Installer demand through independent and major customers and buying group members to support stocking strategy and expected sales growth.
  • To create an Installer/Trade database for long-term sector engagement and sales growth.


Main Job Responsibilities: -


  • Achieve budgeted sales target.
  • Develop and implement plans with targeted customers to grow trade products.
  • Create demand for trade products through installer collage.
  • Utilise the trade portal to create a loyal installer database of customers.
  • Optimise display coverage for all current products as appropriate.
  • Maximise stock sales in targeted accounts with Trade products.
  • Publicise and initiate national promotions and customer individual promotions to increase Installer awareness and sales growth through our Trade offering.
  • Obtain stock and pass orders for Roper Rhodes Trade Solutions collection of products in the target customer base.


Supporting Tasks: -


  • To work in close cooperation with the local ASM’s, Major accounts team and contracts team in order to deliver joint objectives and company targets by brand & channel, utilising Installer relationships.
  • Support at store level to initiate/implement activities agreed by NSM, & Major Accounts team as recorded in the “Sales Activity Planner”.
  • Build & develop the company’s Trade outlet footprint using the agreed options to drive sales growth through the channel.
  • Utilise CRM (Pepperi) to record direct trade customer & Installer details, and use information as a sales tool (customer sales info, display sales info, stocking portfolio & recent call reports).
  • Generate 3 month call plan to adhere to category call frequency. Share plan with NSM.
  • Collect and administrate returns as per company procedure.
  • Place, and ensure any displays or POS are in good order and are cleaned & repaired if required.
  • Attend and initiate installer/trade events and activities.


Key Behavioural Requirements: -


  • Work closely with sales office and accounts to ensure Roper Rhodes’ objectives are met.
  • Respond positively to all actions and requests from NSM, Major & National accounts team and Head of Sales.
  • Through use of the company appraisal, work with National Sales Manager to personally develop in line with company expectations.
  • Act as a role model to promote professionalism and integrity throughout the business.
  • Cooperate with and support Tavistock sales team and comply with “Rules of Engagement” as issued 2015.
  • Cooperate with and support Contracts sales team.
  • Facilitate necessary support to customers to ensure complete customer satisfaction as far as possible.
  • Actively support Marketing with market intelligence and input to promotional and product initiatives.


You will be positive in approach, able to work in a dynamic business environment, but above all be committed to the delivery of outstanding sales results. You will be a strong communicator at all levels and be able to react to priority changes.


If you feel these qualities describe you, then we would like to hear from you.


Please submit your CV to Andrew Bridges at PDA SEARCH & SELECTION LIMITED.