Retail Marketing Specialist

2 days ago


Chiswick, United Kingdom OMODA UK Full time

About Us:


OMODA Motors

OMODA Motors is a new brand built by Chery Group, which is a leading Chinese automobile company. OMODA operates individually from other brands of Chery Group. Its business scope covers the R&D, production and sales of passenger cars.


Chery Motors

Since founded, Chery has always taken adhering to technology-driven strategy, creating a vehicle brand with international competitiveness and influence as its corporate vision. Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master the core technology of engine, gearbox, chassis, platform and new energy, and the first one in China to export vehicle, CKD parts, engine and vehicle manufacturing technology and equipment to overseas market.

Chery has always focused on developing domestic and international markets. Chery has continuously deepened its globalization through the implementation of product strategy, localization strategy and talent strategy. After more than 20 years of development, Chery’s sales and services network covers more than 80 countries and regions and has won the trust of 11 million consumers worldwide.


Key Responsibilities

  • Develop, implement, and manage marketing plans and campaigns for our retail operations.
  • Regular detailed evaluation of all activations and plans with retailers to measure success, best practices and provide relevant feedback to the retail marketing manager and retail marketing community.
  • Support local retailers with their plans, assets, local communications, any relevant kit and implementation.
  • Work with agencies and suppliers to execute advertising plans on time and within budget.
  • Support the new OMODA and JAECOO locations opening
  • Conduct market research to identify consumer trends and insights and develop effective marketing strategies that align with business objectives.
  • Collaborate with internal stakeholders to ensure consistency in messaging and brand identity.
  • Develop and evolve customer communications. Analyse sales and customer data to determine the effectiveness of marketing campaigns and provide actionable insights to drive results.
  • Assist in retailer visits in the UK and Ireland to support marketing activities
  • Other ad-hoc projects assigned by your line manager.


Requirements:

  • Bachelor's degree in Marketing or related field.
  • Proven expertise in retailer and brand marketing, with a strong understanding of key performance indicators (KPIs) and related processes.
  • 5+ years of experience in a marketing role, preferably in a retail or automotive industry.
  • Operational hands-on capabilities and highly organised
  • Excellent written and verbal communication skills.
  • Desire to test new ideas and approaches.
  • Experience in developing and executing successful marketing campaigns.
  • Strong analytical skills with experience in analysing and interpreting data to make informed decisions.
  • Strong attention to detail, with the ability to think creatively and outside the box.



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