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Senior PR and Communications Officer

2 months ago

Romsey, United Kingdom Cranfield Trust Full time

We are looking for an experienced Senior PR and Communications Officer with excellent writing skills and an eye for a good story. In this role you will help to shape the PR and media plan to raise brand awareness and to give Cranfield Trust a stronger voice in the sector and with stakeholders.


You will have exceptional writing skills to create compelling content, news releases, thought pieces and features for use in the media and on the Trust’s website. You will have worked across social media, including X/Twitter, Facebook and LinkedIn, as well different website platforms. You will manage social media engagement, identifying and engaging with opinion formers and influencers to increase reach and deliver online activity during awareness days/weeks.


You will have responsibility for reviewing data and generating insight from across our services and conversations with charities to create content for reports, media stories and social media. You will also create PR opportunities with our Regional Managers and the amazing charities we support across the country.


You will be creative in your ideas, have a ‘can do’ approach and be very good at working on your own initiative to deliver agreed plans. You’ll be happy to pick up the phone or to meet people both in person and online to explore ideas and build relationships.


Working with the Head of Communications, and alongside our Senior Marketing and Communications Officer you will have the opportunity to help shape our communications plans, priorities and the way we work in our team.


In this role, you will have the opportunity to have a big impact with the hundreds of charities the Trust supports every year.


The main responsibilities include:

  • Developing and delivering the PR and media plan, identifying proactive opportunities to raise the profile of Cranfield Trust and position the Trust as a thought leader in the third sector
  • Creating and writing news releases, editorial copy and case studies for the media, socials and our website to promote Cranfield Trust, the charities we support and our volunteers, and build proactive media relationships
  • Reviewing data and generating insight from across our services to create regular insight reports, content for thought pieces and for our website and social media
  • Working with the Fundraising Team, to shape and deliver fundraising campaigns to increase the Trusts income and to support the development of donor and supporter communications
  • Reporting on and evaluating your PR and communications activity, creating new ideas to widen reach and drive success


Knowledge and experience

  • Strong, demonstrable knowledge of communication and PR and/or journalism practices and techniques
  • Good understanding of what makes a story newsworthy and how best to target media to create interest, including a knowledge of media timings and processes
  • Experience of using customer relationship management/media management databases and media monitoring and evaluation


Skills and competencies

  • Outstanding written and verbal communication skills
  • Ability to create content from complex research, insight data and reports to create releases, features and reports
  • Able to develop and deliver creative campaigns to inform, influence and raise awareness
  • Experience of working with fundraising teams to develop campaigns to increase income, and development of donor and supporter communications
  • A working knowledge of using systems to support delivery of your work, including: Adobe Creative Cloud and/ or Canva, Eventbrite, Mailchimp or similar distribution platform, website platforms, survey tools like Survey Monkey, and Hootsuite or similar scheduling tool
  • Extensive experience of delivering digital communications across the range of social media channels and websites, with responsibility for creating, scheduling and posting content to raise profile and build reputation
  • Able to prioritise and manage multiple projects, take responsibility and initiative, and work well under pressure and to agreed deadlines
  • Ability to monitor and provide analysis to evaluate successful areas of work and apply this learning to delivery of your work
  • Excellent copy writing, copy-editing skills and proofreading skills
  • Able to persuade and work productively at all levels to find suitable solutions


For the full recruitment pack, please take a look at: www.cranfieldtrust.org/pages/work-with-us