CRM/Email Automation Specialist

3 weeks ago

London Area, United Kingdom Coople UK Full time

Are you a data driven marketer with an eye for detail and crafting email communication? Coople are looking for a CRM/Email Automation Specialist to help optimise our Marketing Stack to ensure customers and users are delivered the right message at the right time. Coople has a large database of over 1 million workers as well as a deep pipeline of prospective customers and current users. Spanning both UK and Swiss markets, you will be instrumental to taking Coople’s marketing efforts to the next level, bringing industry best practices and energy to a vibrant team.


Key Responsibilities


  • Optimisation and management of our global Customer Relationship Management stack – focus on email automation.
  • Data segmentation and list management for customer engagement/reactivation/retention.
  • Devise strategies to maintain regular and actionable communication for both B2B and B2C audiences within our database.
  • Work closely with Business Intelligence, Product and Salesforce Admin to improve data quality and be a subject matter expert on behalf of Marketing.
  • End to end email marketing/automation campaigns using Pardot, with support from the wider marketing team.
  • HTML email design and best practice. Experience driving the desired action from the target audience.
  • Test, monitor and report on email marketing performance.
  • Train and upskill the wider marketing team on key CRM functions and Email Marketing/Automation best practices.
  • Own key projects for outbound email marketing campaigns – delivering increased performance and optimisation.


Qualifications

  • Proven experience in an email marketing, CRM focused role. Preferably with experience both B2B and B2C.
  • User journey mapping and campaign analysis. With a focus on A/B testing.
  • Expert knowledge in database segmentation and data hygiene.
  • Track record of successful campaigns – nurturing, reactivating and retaining customers.
  • Experience managing marketing lifecycle automations.
  • Extensive knowledge of Salesforce CRM and Pardot marketing automation tools.
  • Attention to detail and refining datapoints.
  • Excellent communication, collaboration, and project management skills.
  • Ability to multitask, prioritise, and meet tight deadlines in a fast-paced environment.


Joining our team as a CRM/Email Automation Specialist offers an exciting opportunity to contribute to our global marketing efforts and play a key role in driving success across different markets. If you are a motivated self-starter with a passion for data and email communications, we would love to hear from you. Apply now to become part of our dynamic team


Coople are the UK’s Digital Staffing platform that has been working tirelessly for to make flexible work easy, reliable, and fulfilling. Why? Because we believe that work should adapt to life and not the other way around. We believe in being Ambitious, Pragmatic, Fair, Empowering and Passionate with the desire to make things happen. As a reward, you will see a visible and tangible effect of what you do.


What else can you expect? Stock shares for all employees, various on-the-job trainings, flexible working, free lunch and a great office in the heart of Old Street.

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