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CRM and Automation Executive

2 months ago

London Area, United Kingdom Bruin Full time

My client is seeking an experienced CRM and Marketing Automation executive to join their growing team. The right candidate must have experience in a similar role with their primary focus on CRM and Marketing automation as well as experience within financial services.


Key Responsibilities:

  • Create, schedule, and AB test marketing and CRM emails for prospects and clients
  • Manage communication and email marketing calendar with senior stakeholders
  • Develop and manage lead and client marketing automations
  • Act as the guardian of the email briefing process
  • Provide regular reporting on email metrics to the Marketing team
  • Act as a subject matter expert for email marketing tools
  • Set up and manage operations for internal virtual events


Requirements:

  • 2-3 years of experience in CRM and marketing automation
  • Experience in B2B Marketing within financial services
  • Knowledge of AB testing and optimizing email content
  • Strong understanding of email best practices
  • Hands-on experience with CRM and automation providers
  • Reporting on email engagement metrics
  • Knowledge of GDPR and marketing communications
  • Ability to work collaboratively in a fast-paced environment
  • Experience with HTML and CMS is a plus