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Head of Marketing

1 month ago

Manchester, United Kingdom CTI Digital Full time

Based in the heart of Manchester, CTI is now one of the largest digital transformation agencies outside of London with 220 Digital professionals working for us. Our journey is unique and we need dedicated and talented people to join us to help our continued growth and development. Not only will you have exposure to some exciting technologies but you’ll also get to know our various teams and departments.

We are a leading digital agency in the UK and, as such, we deal with prestigious clients from all sectors. As our company grows and our client base expands, we are looking for new members to join our experienced and dynamic team.

Why join our Marketing team? 

Shape the future at one of the UK’s leading agencies You’ll be joining a talented and high-performing sales and marketing team collaborating closely with experts of all disciplines to drive CTI forward. You’ll be an instrumental part of the CTI’s growth and lead the way developing and implementing marketing strategies and lead generation campaigns while making a measurable impact on CTI’s success. If you’re passionate about marketing and motivated to push boundaries, this role is ideal for you.

What will my day look like? 

The Head of Marketing is a strategic and driven leader who will develop and execute CTI Digital's marketing strategy to achieve ambitious growth goals. You'll oversee all marketing activities, ensuring they align with the overall commercial strategy and drive qualified leads. This role will be instrumental in positioning CTI Digital as a thought leader in its target sectors and attracting top talent.

Marketing Strategy & Growth:

  • Partner with leadership to develop and implement a data-informed marketing strategy aligned with CTI Digital's commercial goals.

  • Implement a multi-channel marketing approach encompassing inbound marketing, account-based marketing (ABM), content marketing, events, SEO/SEM, social media, PR and sales enablement supporting outbound efforts.

  • Develop and manage the annual marketing budget, optimising spend based on performance.

  • Analyse marketing campaign performance using key metrics (e.g., ROI, lead generation) and make data-driven adjustments for continuous improvement.

  • Identify market trends and opportunities to expand reach and revenue.

Brand Management & Thought Leadership:

  • Develop and maintain a strong brand identity that resonates with our ICPs and target audiences.

  • Create a consistent brand voice and messaging across all platforms.

  • Leverage content marketing strategies to establish CTI Digital as a thought leader in our target sectors.

  • Write press releases to increase brand awareness and credibility, working with our PR rep.

Sales & Marketing Alignment

  • Collaborate closely with the sales team to develop and execute targeted lead-generation campaigns.

  • Foster strong communication and alignment between sales, client services and marketing functions.

  • Develop and implement customer relationship marketing (CRM) strategies to nurture existing leads and assist with client retention.


Team Leadership & Development

  • Lead and inspire a high-performing marketing team.

  • Foster a culture of collaboration, innovation, and continuous learning.

  • Identify and address skill gaps within the team, providing opportunities for professional development.

  • Set clear goals and KPIs for the marketing team and track progress towards achieving objectives.

Key skills & Qualities

  • Minimum 5+ years of experience in a marketing manager, head of marketing or other marketing leadership role within an agency or B2B service capacity

  • Proven track record of developing and executing successful marketing strategies that drive lead generation and growth

  • Strong understanding of digital marketing channels, including inbound marketing, SEO/SEM, content marketing, social media, and marketing automation

  • Strong knowledge and experience using CRM marketing automation platforms (we use HubSpot)

  • Expertise in data analysis and utilising marketing analytics platforms (e.g., Google Analytics, HubSpot) to measure and optimise marketing performance

  • Excellent communication, presentation, and interpersonal skills.

  • Ability to lead and motivate a team


Why CTI Digital?

Having recently received a £25 million investment, CTI is now on an accelerated path with growth in several areas across the business and its other brands. We are committed to ensuring our employees have the best possible opportunities to learn and develop along the way, offering continued professional development days for all levels of the business with a dedicated budget. We pride ourselves on providing high-quality services to clients and recognise the hard work that our staff do that's why we also offer many other benefits including:

Location: Our head office is in Manchester city centre (Ancoats) - we adopt a hybrid working model (2 days in the office per week) 

NB: Please note we aren't able to accept remote candidates for this position. If you are looking to relocate please state this on your application. 

Salary: Dependent on Experience

  • 28 days annual leave, in addition to the bank holidays
  • Six days per year for your continuing professional development (CPD)
  • Personal training and development fund
  • Workplace nursery scheme
  • Health cash plan
  • Cycle-to-work scheme
  • Life assurance scheme
  • Flexible working hours
  • Employee Assistance Programme
  • Annual subscription to Leafyard, a mental wellbeing platform
  • Pension 4% matched
  • Free breakfast on a Monday (if in the office)
  • Company socials

At CTI Digital, we are committed to fostering an inclusive, equal and diverse workplace. We encourage candidates from all backgrounds & communities to apply. If you are a skilled professional with a passion for digital transformation to help businesses succeed, we would love to hear from you. You can also find out more about our work with equality, diversity and inclusion here .  

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