Head of Retail

4 weeks ago

Camden Area, United Kingdom Trotters Childrenswear & Accessories Limited Full time
ABOUT TROTTERS:nFounded by Sophie Mirman and Richard Ross in 1990, Trotters opened its first store on Kings Road in Chelsea, to meet the needs of children and their parents. Known for its quality clothes, specialised shoe fittings, and a unique hairdressing section with a giant fish tank, Trotters has become a destination for families from around the world. Today, we remain a family-owned business with five London stores, a website, and concessions in Harrods, Liberty and Selfridges. Committed to making childhood memories, Trotters offers a fun shopping experience for all generations, blending adventure, imagination, and excellent customer service.

JOB PURPOSE:nManage and drive the success of our physical stores and our partners through our existing estate and thorough the development of new opportunities. To develop and manage the commercial and operational strategies to maximise sales and brand exposure. Work closely with cross-functional teams to develop and execute innovative initiatives, ensuring a seamless customer experience across all physical touchpoints. To drive and manage the Company project plan ensuring these are on time and delivering the desired benefits to the business.

REPORTING TO:nThe CEO

KEY ACCOUNTABILITIES AND MEASURES:nDevelop and implement the commercial and operational strategies for our physical stores and partners, to drive footfall, increase sales and enhance brand awareness.nLead the planning, implementation, and evaluation of all in store campaigns, including events, and partnerships, to target specific customer segments and drive customer engagement.nCollaborate with cross-functional teams to ensure effective in-store visual merchandising, product placement, and customer experience that align with Trotters brand guidelines and objectives.nOversee store and partner operations, including inventory management, stock replenishment, staff recruitment, development, training, and performance management , to optimise sales and customer satisfaction.nTo challenge, review and exploit the operational efficiencies within the retail business.nMaximise profitability through control of staff and other costs against budget.nLead and manage various projects across Trotters, including improvement initiatives, ensuring timely and successful project delivery.nEnsure stores are maintained in good repair and are safe.nMonitor and analyse key KPI’s related to store operations and sales to drive continuous improvement.nCollaborate closely with the Head of Digital and the Head of Brand Marketing and Content to ensure cohesive and integrated marketing strategies and initiatives across all channels.nManage and work with customer services to overcome any issues and to ensure Trotters customer services are utilising all technology to ensure a seamless customer experience.nManage relationships with external partners to ensure effective execution of projects and commercial opportunities.nInterpret internal and external sources of data and customer insight to deliver plans.nCollaborate with internal teams to develop and execute a comprehensive content strategy that aligns with our brand objectives and resonates with our target audience both in the UK and overseas.nWork closely with all stakeholders to ensure all projects and initiatives align with the overall Trotters objectives.nContinually ensure personal behaviour reflects the vision and values of the businessnDeliver accurate product and category information relating to product and project requirements in a timely manner to teamsnProactively use data and insight to drive actions and decisions.nAssist with the creation and development of budgets and forecasts.

KEY MEASURES/KPI's:nSales revenue: Measure the total revenue generated from physical stores, partners and Treatwell against plan.nMaximise profitability and investigate variances.nCustomer footfall: Track the footfall numbers to assess store traffic and customer engagement.nCustomer retention: Grow the customer base by in-store experiences and customer rewards.nConversion rate: Monitored average spend.nStock Management: Measure the stock replenishment to ensure efficient stock management i.e. RTW’s.nProject timelines and budgets: Manage and monitor the success of projects within predefined timelines and budgets.

KEY SKILLS:nA passion for retail and customer-centric approach to store operations and project management.nAbility to demonstrate commercial acumen.nStrong understanding of traditional selling channels, store operations, visual merchandising, and customer experience best practices.nDemonstrated ability to develop and execute effective and creative commercial strategies and drive footfall, increase sales, and enhance brand awareness.nProficiency in project management, with a track record of delivering projects successfully, on time and within budget.nExcellent leadership and interpersonal skills, with the ability to motivate and inspire cross functional teams.nStrong analytical skills, with the ability to interpret data and metrics to make informed decisions and drive improvements.nExcellent communication and presentation skills, with the ability to effectively convey ideas and influence stakeholders at all levels.nStrategic mindset and ability to think creatively to solve problems and drive innovation.nPositive and self-motivated mind setnSelf-starter

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