Head of CRM

2 weeks ago

London England, United Kingdom Trustpilot Full time

We’re a leading online reviews platform, free and open to all. Our mission is to be a universal symbol of trust. We are well on our way — but there’s still an exciting journey ahead of us. Do you want to join us at the heart of trust?

Trustpilot is looking for a data-driven, strategic, and customer-centric Head of CRM & Lifecycle to build and deliver best-in-class multi-stage B2B marketing campaigns. Reporting to the Director of Global CRM & Lifecycle and supporting the Sr. Director of Performance Marketing, you’ll work closely with different teams across the business to build prospect lifecycle nurture campaigns aligned to our B2B customer journey to improve engagement and interest in Trustpilot’s business products. 

What you'll be doing:

  • Develop a central global CRM campaign plan across the customer lifecycle, focusing on TOF acquisition and converting our free business users into paid subscribers.
  • Collaborate with different teams for campaign ideation, content development, asset production and the execution of campaigns. 
  • Identify opportunities to optimize campaigns for greater performance through performance analysis and benchmarking. 
  • Work closely with regional managers to ensure that campaign plans are efficiently coordinated, and ensure clear connection to organizational OKRs. 
  • Produce CRM performance reports and evangelize the commercial effectiveness of the channel. 
  • Offer strategic support to the Director of Global CRM & Lifecycle in the development of a holistic strategy for all lifecycle campaigns, and the optimization and exploration of the prospect and free user journeys.
  • Build solid working relationships with cross functional teams and the wider marketing org to identify opportunities to add value and ideate new opportunities for lifecycle performance. 

 

Who you are:

  • Proven experience in CRM and lifecycle marketing, with a focus on B2B
  • Demonstrated experience in creating and implementing B2B CRM and lifecycle marketing campaigns
  • Strategic thinking with a keen focus on customer needs and perspectives
  • Skilled in data analysis, with the capability to derive meaningful insights from performance metrics that contribute to enhanced campaign results
  • Candidates are expected to have experience with CRM systems, including but not limited to HubSpot and Salesforce Marketing Cloud 
  • Proficient in articulating ideas and working collaboratively with others
  • An enthusiasm for staying abreast of the most recent trends in the industry 
  • A commitment to Trustpilot’s mission, values, and commitment to a high performance operating framework

 

What’s in it for you: 

  • A range of flexible working options to dedicate time to what matters to you
  • Competitive compensation package + bonus
  • 28 days holiday plus two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
  • Rich learning and development opportunities supported through the Trustpilot Academy, LinkedIn Learning and Blinkist
  • Pension and life insurance
  • Health cash plan, online GP, 24/7, Employee Assistance Plan
  • Full access to Headspace, a popular mindfulness app to promote positive mental health
  • Paid parental leave
  • Season ticket loan and a cycle to work scheme
  • Central office location complete with table tennis, a gaming corner, coffee bars and all the snacks and refreshments you can ask for
  • Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities and team socials.
  • Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts and more.
  • Independent financial advice and free standard professional mortgage broker advice

Still not sure?

We are Open to All, which means we want everyone to feel like they can see themselves at Trustpilot. We're keen to hear about your experiences as well as how you can help to create a fantastic culture for our amazing Trusties. So, don't worry if you're looking at this job description and feel like you don't meet all the requirements, we'd still really like to hear from you

#LI-SH1 #LI-HYBRID 

About Trustpilot

At Trustpilot, we’re passionate about our mission to offer a free and open to all review platform, built on collaboration. For consumers, we’re a place to connect with and influence businesses. For companies, we’re a platform for progress; a way to improve and innovate by engaging and collaborating with consumers. 

We’re driven by connection. It’s at the heart of what we do. Our culture keeps things fresh –– it’s built on the relationships we create. We talk, we laugh, we collaborate and we respect each other.  We work across borders and cultures to be a tangible symbol of trust in an ever-changing world. With vibrant office locations all around the world and over 50 nationalities, we’re proud to be an equal opportunity workplace with diverse perspectives and ideas. 

Our purpose is a tall order, but we keep it real. We’re a great bunch of humans, doing awesome stuff, without fuss or pretense. 

A successful Trustpilot future is driven by you –– we give you the autonomy to shape a career you can be proud of. If you’re ready to grow, let’s go. 

Join us at the heart of trust.

Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive and where different viewpoints and experiences  are valued and respected. Trustpilot will consider all applications for employment without regard to race, ethnicity, national origin, religion, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status. Together, we are the heart of trust.

Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed and stored globally as necessary for the uses and disclosures stated in our Privacy Policy.

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